In this article, I want to cover some advanced strategies for your video marketing to ensure all the hard work, blood, sweat, and tears you’ve put into creating your videos results in worthwhile views and, therefore, the return on investment is high in both traffic and awareness terms.
Don’t Expect Miracles
Video marketing isn’t as easy as just putting a few videos on YouTube and waiting for the traffic to pour in. In this article, we’re going to look at some more advanced strategies for getting your videos seen and shared.
Be Social
Video sites are also social networking sites. They’ve got all kinds of tools for rating, sharing, liking and bookmarking videos. What you’re going to do is get to know everybody in your niche. There’s going to be some mutual back-scratching.
Find videos in your niche and participate in all the social functions the site has to offer. Make friends; leave comments, like, share, etc. Spend a little bit of time each day getting to know people.
Don’t self-promote or try to push your videos on others. Instead, just hang out and see what there is out there. If you’re natural with it, people will appreciate that and be happy to link to you.
Get Those Back links
Another sure-fire traffic strategy is to point all of your other sites to your videos. If you’re using Facebook, Twitter, or any other Web 2.0 sites, tell everybody there whenever you post a new video. You can post your videos directly on some sites like Squidoo, for example.
Go Viral
Now, the Holy Grail of video marketing is going viral. What this means is that a video is so cool, funny, weird, out-there, entertaining, or mind-blowing that everybody who sees it tells all of their friends about it. These are the videos that climb into the millions of views. Every video marketer prays each night for a viral video!
What Makes a Viral Video?
If you’ve spent any time on YouTube, you’ve probably seen a few: Weird-looking people singing or lip-syncing badly; guys rolling over golf carts; babies or pets doing really bizarre things. These are all things that are unique in some way and we can’t take our eyes off of them.
It takes some real creativity to make a viral video and probably some luck as well. The first rule of all viral videos is that they have to be real. It can’t be something staged or performed with actors. Second, it has to be something that people find so amusing or interesting that they’re going to email it to friends.
Completely stumped yet?
Most people are, but that doesn’t stop them from trying. If you want to see what’s viral to get ideas, get on YouTube or any other video site and see what the most watched videos are. I mean the ones with 5 million views. Get a pen and paper and start jotting down ideas!
Life Beyond YouTube
Finally, YouTube is the most popular video site, but your video marketing campaign has to go beyond it. Plaster those videos on every site you can. Here are some other high-ranking video sites you can check out. Just find them with any search engine.
Google Videos
Daily Motion
Blip TV
Metacafe
eHow
Viddler
Vimeo
Ok guys that just about wraps up my short guide to video marketing. But please remember this, although video marketing for some of you just starting out might be very daunting, as you progress and get stuck into your internet marketing and your online business generally, you’ll start to find those tasks that you never believed you’d get the hang of, starting to be common everyday tasks that you complete without even batting an eye. So do persevere.
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