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Votre consultant en SEO

Ranking Websites
Top Of Google

PRÉSENTATION DE L'AGENCE DE CONSULTANTS SEO

Notre approche à 360 degrés du SEO combine excellence technique, réflexion stratégique et bien plus encore.

We’re not your normal run-of-the-mill SEO agency as quite frankly we feel being normal simply breeds mediocracy and we're only interested in the truly exceptional.

With that being said we've been providing high quality digital marketing services for over 15 years now; and to be fair, we've got really good at it too.

  • We leverage years worth of experience to get you great results.

  • With both activity and results, we like to get things done quickly.

  • All activity is heavily aligned to ensure you rank well for the most profitable search terms.

  • Don't be left in the dark about SEO, let us show you the light.

15+

YEARS WORTH OF
SEO EXPERIENCE

What Is SEO?

« L’optimisation des moteurs de recherche est connue sous le nom de SEO. Il s’agit simplement du processus consistant à apporter des modifications à votre site web pour le rendre plus visible lorsque les utilisateurs recherchent des biens ou des services associés à votre entreprise sur Google, Bing et d’autres moteurs de recherche.

Plus vos pages sont visibles dans les résultats de recherche, plus vous avez de chances d’être remarqué et d’attirer des clients, nouveaux ou anciens, vers votre entreprise.

Le travail d’un moteur de recherche, qu’il s’agisse de Google ou de Bing (ou même d’un des moteurs les plus obscurs), est d’explorer l’internet à la recherche de nouvelles pages web, de les lire, de les interpréter et de les cataloguer avec précision.

Ainsi, si vous recherchez une paire de chaussures, par exemple, vos résultats de recherche ne comporteront que des chaussures et non une machine à laver.

Les moteurs de recherche classent l’internet de la même manière que vous classeriez un classeur ou une collection de CD.

Lorsque le moteur de recherche comprend les pages de votre site web, la tâche suivante consiste à déterminer sous quelle requête de recherche classer la page.

Ensuite, le moteur de recherche note chaque page et évalue quels éléments de contenu méritent de figurer sur la première page de la requête de recherche.

How Do Search Engines Work?

L’étape initiale consiste à ramper. Les robots d’exploration du Web sont envoyés par les moteurs de recherche pour découvrir de nouvelles pages Web et collecter des informations à leur sujet. Ces robots d’exploration du Web sont communément appelés « araignées » ou « robots ». Leur fonction est de découvrir de nouvelles pages Web et d’examiner périodiquement le contenu des pages précédemment consultées pour déterminer s’il a été modifié ou mis à jour.

Les moteurs de recherche explorent les pages web en suivant les liens trouvés précédemment. Lorsqu’un moteur de recherche scrute votre page d’accueil, il recherche un autre lien à suivre et peut suivre le lien vers votre nouvel article de blog si celui-ci est lié à votre page d’accueil.

The next phase is indexing. Indexing is the process through which a search engine decides whether or not to use the stuff it has crawled. If a search engine deems a crawled web page worthy, it will be added to its index. This index is utilised in the final stage of ranking. When a web page or piece of material is indexed, it is filed and saved in a database from which it can be retrieved at a later time. The majority of web pages with unique and important content are indexed.

A web page may be excluded from the index if:

  • Its content is believed to be redundant
  • Its content is regarded as low quality or spammy.
  • It was not crawlable.
  • The page or domain was missing incoming links.

Ranking is the most crucial phase, which is the third stage. Ranking is only possible after crawling and indexing have been completed. Therefore, after a search engine has crawled and indexed your website, it is possible to rank it.

Search engines use over 200 ranking signals to filter and rank material, and they all fall under the three pillars of SEO: technical optimization, on-page optimization, and off-page optimization. Examples of signals used by search engines to rank websites include:

  • Keyword presence in title tag
  • Web page loading speed – How swiftly the website loads and how mobile-friendly it is
  • Website credibility – Whether the web page and website are regarded as credible for the subject being searched.

How Does SEO Work?

It’s critical to understand the distinctions between organic, natural search (also known as SEO) and paid search from the start.

There are five significant differences:

The first distinction is that paid search results are displayed at the top of search engine results pages, while organic results are displayed beneath them.

Another significant distinction between sponsored and organic search is time. Paid search produces near-instant results, often in minutes, but organic search produces results that take weeks, months, or even years. So, with organic search, you must play the medium to long-term game.

When it comes to payment, as the term implies, paid search traffic is paid. You pay per click (PPC) based on cost-per-click (CPC). That is, you are charged a price each time a user clicks on your ad. Instead than depending on organic traffic to your website, you buy traffic by paying Google to show your ad when a visitor searches for your term. Traffic from organic search is free, but it does necessitate an investment of both resources and effort.

Paid search is actually more easier to quantify in terms of return on investment (ROI). This is due in part to Google providing more keyword data that can be captured in Google Analytics. With paid search, however, ROI might plateau or fall over time. Organic search ROI is more difficult to quantify, although it frequently improves over time. Organic search can provide a very strong return on investment in the long run.

When it comes to traffic, generally 20% to 30% of searchers click on paid results, while 70% to 80% click on SEO results. As a result, the organic results receive the vast majority of clicks

What Is An SEO Agency?

When it comes to managing your website, there is no finish line.

Sure, nothing beats the feeling of clinking glasses and raising a toast to a newly launched website that looks fantastic.

But a few weeks or months later, many businesses find themselves asking the same question — where’s all our traffic?

This is where a search engine optimization (SEO) agency comes in.

An SEO company can help you optimise your website to increase its visibility in search engines and drive more relevant traffic to it.

Building a website is merely the first step in the long process of developing a great, high-impact website but collaborating with a top SEO provider can help your company grow and generate significantly more revenue.

Three Pillars Of SEO

The Three Pillars Of SEO

As digital marketers, knowing how to get your brand, website, or company found by searchers is our core asset, and maintaining a thorough understanding how SEO is evolving is what helps us keep you at the top of your game. While SEO changes in subtle ways on a regular basis, its fundamental principles do not.

The 3 Traditional Pillars Of SEO

Another significant distinction between sponsored and organic search is time. Paid search produces near-instant results, often in minutes, but organic search produces results that take weeks, months, or even years. So, with organic search, you must play the medium to long-term game.

  • Content
  • Technical
  • Outreach

Content has pretty much been the backbone of SEO ever since its inception. It includes text, images, video, tables, PDFs, and much more. The search engines extract meaning from each webpage based on the content on the page. Therefore, from an SEO perspective, choosing the right content to place on your website is key.

These are the elements that drive your site’s performance and crawlability from behind the scenes. For search engines to scan and index your content effectively, your site should have a clear and simple structure.

SEO is about so much more than just your website. It is also about your website’s trust and authority on the internet.

You could design the best website in the world for a pizza restaurant in New York City. Excellent food, testimonials, and lightning-fast service. You name it. Google will not trust this website and will not display it prominently in search results unless it receives confirmation from 3rd parties that you are actually indeed New York’s finest.

The 3 Contemporary Pillars Of SEO

Focusing on these three pillars of SEO will increase the opportunities for your content and attract more organic traffic over time.
  • Authority
  • Relevance
  • Trust

For most queries, there are thousands, if not millions, of sites that can be ranked.

Google wants to prioritise the results that are most likely to provide the user with accurate, dependable information that fully answers the query’s goal.

Google is concerned with serving users the most authoritative pages for their queries because users who are satisfied with the pages they click through to from Google are more likely to use Google again, resulting in more exposure to Google’s ads, which are the primary source of revenue for the company.

You must be relevant to the topic at hand.

Google urges all site owners to provide material that gives visitors the impression that it is authoritative, trustworthy content created by someone with relevant knowledge.

However, how much they do or are able to analyse such categories is still debatable.

The essential thing to remember is that the more YMYL (Your Money or Your Life) your website is, the more you should focus on E-A-T.

YMYL sites are ones whose primary material addresses issues that may have an impact on people’s health or finances.

If your site is YMYL, you should go above and above to ensure the accuracy of your material and to demonstrate that it is written by trained professionals.

Local SEO Services

Our SEO service for local businesses will not only boost your online presence but will also improve your sales.

We can target your online presence to any locality that you desire, ensuring that you rank high on Google in that area, thus driving additional local business for you.

By targeting your business to a locality you can ensure you receive optimal coverage in your service area.

National SEO Services

Our SEO services can help to scale your brand to a national level, improving your exposure and share of the market.

We are able to target your businesses online presence so that it ranks highly on a national scale, to any country that you choose.

By targeting a country for your business you can ensure that you rank high on Google and will get lots of traffic to your website.

International SEO Services

Hire a seasoned international SEO firm to raise your company's profile in foreign markets.

Having a high Google ranking in each country where you do business is crucial if you offer products or services internationally.

As a seasoned international SEO services agency, we utilise a wide variety of methods to boost your site's exposure and search engine rankings across the globe.

All of our international plans are individually tailored to satisfy your specific business objectives.

AdWords Optimisation

What Does An SEO Agency Do?

SEO agencies aim to improve your visibility in search results so your business can capture more traffic (and ultimately revenue) from search.

By working with a dedicated SEO marketing agency you can expect the following:

  • Better Visibility
  • Greater Traffic
  • An Increase In Leads
  • An Increase In Conversions
  • A Stronger ROI

But how precisely do we accomplish these goals?

  • Communication
  • Website Audits
  • Outline objectives
  • Keyword Research
  • Penalty Removal
  • Link Profile Analysis
  • Content Optimisation
  • Structure Optimisation
  • Technical SEO
  • Content Creation
  • Link Building
  • Digital Outreach
  • Brand Monitoring
  • Reporting
  • Competitor Emulation

What SEO Services Do You Offer?

Exceptional Technical, Content & Outreach Services

Our SEO services include many strategies aimed at helping your website rank higher in search engine result pages.

  • Technical SEO
  • Content Marketing
  • PR & Outreach
  • Building Authority
  • Enhancing Relevancy
  • Adding Trust

Backlink Analysis & Removal

To build the authority of your site you need links going into and out of it.

Some of these add to your site's authority, some take away from it.

We can analyse which are good for your site and which aren't, as well as build new healthy links for your site.

Google Penalty Removal

Google's algorithm or Googles employees will crawl your website looking for things that they don't like, and they may penalise you for anything they don't like.

We have the technology and expertise to  remove any Google penalties that you may have incurred.

Link Building

To improve the authority of your website, you will need to build relevant links from other websites related to your industry in a way that appears organic for Google, so as to avoid penalties.

We focus on competitor emulation and natural outreach to build you the best quality links.

SEO Copywriting

We can create high-quality, SEO-focused content that focuses on keywords that improve your website's relevancy for your chosen field.

Being keyword-rich and relevant will increase your rankings and drive traffic to your website.

We also have a knack for long form content.

Loading Time Optimisation

Fast loading times for your website will improve user experience, boost sales and improve your standing with Google.

We can make sure your site loads and operates quickly on both computers and mobile devices ensuring a great user experience and better rankings.

SEO Training

We can provide your business with ongoing consultancy and SEO training.

This will ensure that you stay ahead of any changes to Google's algorithm's and that you can develop your own, in house expertise to add value for your employees and business.

eCommerce SEO

Whatever platform your retail website works on, whether it's Shopify, Magento or WordPress, we have the expertise and knowledge to optimise your website to drive rankings and traffic.

Which in turn, will increase the sales that your business makes.

Google Friendly SEO

Let's face it, Google is the biggest search engine in the world.

For your website and online business to do well you need to satisfy Google's algorithm's to rank; which is something that we specialise in.

We will optimise your website so it is Google friendly.

Website Audit (MOT)

We utilise our robust technical expertise to ensure that your coding is clean and that none of it is broken; that it's easy for Google to crawl your site and to examine it's internal linking structure to ensure authority flow optimally: all of which will maximise your site's visibility.

Structured Data

We can mark up your website with structured data to add greater semantic meaning to your content so that Google will understand your service offering better.

By adding rich snippets we are able to pull off such wizardry as making your website featured by Google when people search for answers.

SEO Consultancy

Google, like all company's, are always growing and developing. As a result, their algorithms for search constantly keep changing and evolving.

We can advise your business on the latest, greatest SEO strategies and techniques to ensure that your in house team can stay ahead of any changes that Google makes.

Google Places

Using Google places to advertise your business is a great way to increase actual footfall on your premises as well as target local customers.

We can help you to utilise this tool from Google to ensure that you are maximising your local exposure, therefore increasing your sales.

Small Business SEO

Often small businesses can struggle to make their online presence felt.

We will work alongside your company so that you are seen right there alongside the giants in your industry; thus driving targeted traffic which will help you to grow and expand your business.

Mobile SEO

In an age where people are always on the go, making sure that your website is mobile friendly is of utmost importance to ensure your online success.

We have the expertise to make certain that your site is fully optimised for mobile devices.

Offsite SEO

We provide a bespoke and fully tailored SEO service; tailoring our strategy to your company's needs in terms of developing your online presence.

Whether this is strategising about link building, developing a public relations strategy or even assisting with your outreach activities, we can help.

Reputation Management

Reputation management is the practice of influencing stakeholder perceptions and public conversations about an organisation and its brands.

Monitoring perceptions and dialogues, responding to reputational threats, and actively grabbing opportunities to enhance one's reputation are all part of it.

Why Hire An SEO Agency?

Specialist Knowledge leads to superior returns

If you are already performing SEO or want to start, one common question is whether you should outsource your SEO activities to an agency.

Control and financial concerns may make you hesitant to hire out, but often outsourcing to an agency can be a far more efficient option.

All too often, managers attempt the DIY option to save money but end up in over their heads, wasting both time and resources.

That’s not to say insourcing isn’t necessarily the right option for you, but if you’re on the fence, these are the reasons that it would be beneficial to hire an SEO agency.

SEO agencies have a wide range of specialist tools in their arsenal which enables them to provide you with insights into your business you might otherwise have missed. These tools typically come with a hefty price tag and necessitate thorough knowledge and understanding in order to be used effectively. 

By utilising an SEO agency, you gain access to experts who have this knowledge at their fingertips.

Using these tools allows us to provide you an comprehensive insight into your customer base, who they are, what they are purchasing, what they are searching for and which devices they are using. 

This allows us to be smart in our approach and target the audience you require to improve sales and traffic to your website.

With the help of an SEO agency, you can monitor the SEO work being performed on your website. Allowing you to examine what works and what doesn’t. Results are what motivates an SEO business, and staying on top of this is crucial to what we do.
SEO is so much more than simply optimising for rankings or crawling your website. A big benefit of the optimisations we carry out is to help your users arrive on-site. This allows us to drive relevant traffic, with the search intent to convert (whatever that conversion may be) to your site.

When you have in-house SEO staff, you might sometimes isolate yourself from reality.

You intuitively comprehend your brand, its values, and your customers, but in essence, sometimes you may be too close to perceive what people outside of your company bubble may see.

An SEO marketing agency may offer a fresh perspective on your brand, your business, and your customers.

In-house SEO is significantly more expensive than outsourcing to an agency.

It requires sufficient funds to cover the salary of at least one SEO professional and I f you want to achieve the kind of performance you would anticipate from an agency, your team and business would need to grow and expand.

Likewise, experience levels differ. As individuals, we all have knowledge gaps. You may engage an in-house SEO specialist who can perform basic SEO tasks, but it’s likely you will need an agency with the time and expertise to provide more technical support.

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A professional SEO business will use its tools, knowledge, and expertise to guarantee that your site is the epitome of user friendliness. This is because the Google algorithm can decide what constitutes a good or bad user experience so providing a great user experience is critical to the success of any website. There are a few approaches your organisation can take. From testing how quick the site is to ensuring that it is compatible with all devices, from phones to PCs to tablets.
SEO is a fast-paced, ever-changing industry. To be successful, you must be immersed in all the latest SEO strategies and techniques. An SEO agency is staffed with search professionals who are always learning about the industry and who constantly stay up to date on the latest trends. Hiring an SEO agency ensures that you will have someone working on your site who is one step ahead of the competition.

Most business owners and managers do not have the luxury of time, especially for a strategy as time-consuming as SEO.

SEO is a never-ending process that needs numerous hours of study, optimization, and maintenance.

When you outsource SEO to a company, you get a team of experts behind your brand, allowing you to focus on other aspects of your business.

This is one of the reasons why many firms find it appealing to hire an SEO agency; they specialise in entirely managing your search marketing strategy nearly 24/7.

An agency can handle all of the time-consuming duties associated with search optimization, such as:

What To Look For?

Communication, Expertise, Results & Shared Values

  • Communication
  • Expertise
  • Proven Results
  • Shared Values

Communication

Working with any SEO business necessitates some amount of interaction between the client and the agency.

We need to be able to access specific information as an agency in order to conduct our best work. The information we request will help us create the future campaigns needed to attain your targeted results.

Communication, however, is a two-way street.

So here at The SEO Consultant Agency, we present our clients with monthly reports and regular team calls to ensure they are kept up to date on the work we are doing. We also have a dedicated staff that act as a regular point of contact for our clients, so you're always able to reach someone at the agency.

We take pleasure in building connections with our clients and working closely with them to achieve their objectives.

Expertise

Working with an reputable SEO agency ensures that you are in the hands of industry specialists. As a competent SEO agency we have people on our roster who are visionaries and industry leaders.

So even if you have already an in-house SEO team, you may profit from the assistance of an specialised SEO agency.

Here at The SEO Consultant Agency, we have some of the finest professionals in the industry heading our organic SEO, content, and outreach teams.

Even our competitors are raving on about how great some of our team is.

And our founder - Peter Wootton has even been listed in Grow Traffics Top SEOs in the UK.

Proven Results

We provide a bespoke and fully tailored SEO service; tailoring our strategy to your company's needs in terms of developing your online presence.

Whether this is strategising about link building, developing a public relations strategy or even assisting with your outreach activities, we can help.

Alignment

The relationship between an agency and a firm must be as seamless as the connection between your hands.

Your business should complement the agency you work with, and vice versa.

As hiring an SEO agency is not a quick fix, but rather a long-term solution, you should therefore approach it like you would a long-term relationship.

Therefore, It is essential that the agency you choose to deal with shares your values and understands your objectives.

How long does SEO take?

The Short Answer, It Depends

One of the most frequently requested questions for SEOs is, « How long does SEO take to show results? »

It’s a popular topic in the industry and it makes sense too.

Businesses, understandably, want to know when they’ll see a return on their investment, but SEO isn’t like paid media, where returns can be seen practically immediately after the advertisements are activated.

SEO success takes time to manifest so while there is no definitive answer regarding how long it takes to notice organic benefits from your SEO efforts, most subject-matter experts agree that it usually takes four to six months.

However, newer businesses with particularly low domain authority may take longer to rank.

How much does SEO cost?

Well, how far do you want to take things?

Many business owners recognise SEO’s significance, but many struggle to put a number on the expense because the industry sees such large price swings.

The days of outsourcing your SEO for a pittance and having someone else submit your articles and directories are over.

If you want to make your impact in today’s competitive digital market, you need a well-rounded plan.

It is the responsibility of your SEO company to develop engaging content, enhance the user experience, and fine-tune the site’s technical aspects.

When comparing agencies, it is crucial to keep in mind that links remain a top ranking element, however many do not include link-building services as part of their plan.

In the past, SEO was less dependent on content, required less Web development expertise, and there were still various « shortcuts » an unscrupulous agency could take to provide users with results at a low cost (less than $500/month), but as you can probably guess, things have changed and that is no longer the case.

As an agency, we have a lot of different factors to consider before quoting a price to you, for example your business goals, target audience, current website optimization, the strength of your competition, alongside much, much more.

We can assure you that whilst the prices that we may quote you aren’t necessarily the cheapest, they are fair, and accurately represent the work that is required for you to gain traction in your industry.

With SEO being a marathon of sorts, who would want to run with cheap trainers, when you can get Mizuno Wave Rider’s? (best running shoes – 2022)

Frequently Asked Questions

What would you like to know?

Here are the answers to some of the most frequently asked SEO questions.

SEO, also known as Search Engine Optimization, is the process of optimising web pages in order to increase their search engine rankings for organic search.

Google is the world’s largest and most sophisticated search engine, analysing and indexing hundreds of web pages every minute.

Amongst hundreds of other variables, Google evaluates such factors as ‘keyword density‘ and ‘backlinks’ when determining the relevance and authority of a web page.

Based on these computations, pages are ranked, and the search results are displayed in this order.

Sounds reasonable, right?

Well, there’s a bit more to it as Google’s smart programmers utilise top-secret algorithms to determine the success of your search.

This algorithm is totally proprietary and varies based on current trends, seasons, and search regions.

No firm in the world has access to this complex algorithm, however we’ve worked in the industry long enough to be able to extrapolate long term trends from this constantly evolving algorithmic shifts.

Local SEO is a search engine optimization (SEO) strategy that helps your business appear more prominently in Google’s local search results.

Local SEO can assist any firm that has a physical location or serves a geographic area.

To understand local SEO, though, you must first understand how Google works.

How have search engines evolved?

Because there were few websites in the early days of the internet, surfing the web used to be simple. However, as the internet grew in popularity, search engines were developed to help people discover the sites they were looking for more easily.

When you typed a term into a search engine, it was matched to webpages that included the keywords in your search phrase. Google a adopté une approche similaire, mais a rapidement dépassé la concurrence en devenant le premier moteur de recherche à utiliser les liens entre les sites web pour déterminer quels sites sont réputés et font autorité.

Google prend désormais en compte des centaines d’indicateurs, tant sur votre site web qu’en dehors, pour évaluer si celui-ci est suffisamment pertinent pour être affiché comme résultat de recherche. Votre « empreinte numérique » est constituée de facteurs, chacun ayant un poids ou une valeur différente que le moteur de recherche utilise pour fournir des résultats. Votre empreinte numérique détermine si vous apparaissez ou non dans les premiers résultats d’une recherche Google.

Alors, comment fonctionne exactement Google ?

Lorsque vous saisissez un terme de recherche dans Google, celui-ci examine le schéma de plusieurs signaux de site Web, ou facteurs de classement, tels que la pertinence de votre site, pour fournir une liste de pages correspondant à votre requête.

La plupart des gens ignorent que Google n’effectue pas une recherche en direct sur l’ensemble de l’internet chaque fois qu’ils tapent quelque chose dans la barre de recherche. Il s’agit en fait d’examiner un duplicata en cache de tous les sites découverts par Google. Cette réplique est connue sous le nom d’index Google.

Google parcourt le Web à l’aide de petits programmes appelés « araignées » pour créer l’index. Chaque araignée fonctionne de la même manière : elle commence sur une seule page, puis suit les liens de cette page, puis examine les informations des pages suivantes, et ainsi de suite.

L’index est produit au fur et à mesure que les informations web sont explorées et stockées sur les serveurs de Google. Les araignées opèrent à grande échelle, parcourant des billions de pages à une vitesse vertigineuse. L’index reste ainsi aussi à jour que possible, et les nouveaux sites et connexions sont découverts rapidement.

Comment Google classe-t-il les résultats de recherche ?

Google classe instantanément des centaines ou des milliers de sites Web à l’aide de diverses techniques. Ces opérations sont appelées algorithmes. Lorsqu’un utilisateur effectue une recherche sur Google, un algorithme scanne l’index et affiche une liste de pages pertinentes pour sa recherche dans les résultats organiques. Sur la base de la pertinence, de l’importance et de la popularité fournies par les liens entrants, ces résultats sont sélectionnés et classés.

L’algorithme examine un certain nombre de variables sur et hors site pour décider si les sites Web fournissent un contenu pertinent pour votre recherche. La liste est élargie pour inclure tous les sites web pertinents, et elle est ensuite classée par ordre d’importance. L’algorithme choisit les sites web qui répondent le mieux à votre demande de recherche, en se référant une fois de plus aux nombreux paramètres sur site et hors site, et ces sites sont présentés en tête des résultats de recherche.

L’amélioration de votre référencement affecte les aspects de pertinence, de proéminence et de popularité des liens de votre site web. Si les composants appropriés de l’empreinte numérique sont optimisés, votre site apparaîtra plus haut dans les résultats de recherche.

Le SEO local est différent

Qu’en est-il des résultats organiques pour les recherches locales ? Après avoir examiné le comportement des utilisateurs au cours de milliers de milliards de recherches, Google a déterminé que les clients qui recherchent des types spécifiques d’entreprises ont besoin de résultats locaux. L’algorithme de recherche locale de Google contient un composant de proximité, ce qui signifie que lorsque vous recherchez une expression locale, Google tient compte de votre localisation (requête à intention locale). Cela se produit même si le chercheur ne mentionne pas le nom d’une ville ou l’expression « près de chez moi ».

Si vous êtes au travail et que vous souhaitez vous faire livrer une pizza pour le déjeuner, par exemple, la recherche de « livraison de pizza » sur Google renverra une liste d’établissements proches dans les SERPS (pages de résultats des moteurs de recherche) locales.

Mais si vous effectuez la même recherche chez vous, vous obtiendrez des résultats totalement différents. C’est logique, étant donné que vous avez besoin d’une pizza livrée depuis un endroit local.

La recherche locale existe depuis de nombreuses années, mais elle était limitée du fait que les individus utilisaient exclusivement des ordinateurs de bureau. Cependant, avec l’augmentation récente de la connectivité Internet mobile, la recherche mobile a augmenté, ce qui rend le référencement local crucial pour le succès de toute entreprise vendant des produits ou des services locaux ainsi que pour les spécialistes du marketing local.

Qu’est-ce qui est important dans le référencement local?

Qu’est-ce que cela implique pour les spécialistes du marketing des moteurs de recherche ? Alors que le pack de cartes locales figure dans les résultats de recherche organiques habituels de Google, les résultats de recherche primaires de Google pour les classements locaux et les résultats du pack de cartes locales sont alimentés par des algorithmes indépendants. En tant qu’entreprise locale, vous avez la possibilité d’apparaître simultanément dans les résultats de recherche organiques primaires et dans le pack de cartes locales.

Si vous êtes novice en matière de marketing en ligne pour votre entreprise, l’un des plus grands problèmes est de déterminer les priorités pour maximiser l’efficacité de vos efforts.

Moz, fournisseur d’outils d’analyse marketing, publie son enquête annuelle sur les facteurs de classement des recherches locales, qui porte sur les 35 à 40 meilleurs spécialistes du référencement local dans le monde. Ses résultats fournissent la compréhension la plus complète des éléments qui déterminent la visibilité des recherches locales.

Le contenu localisé et la popularité des liens locaux sont des facteurs, tout comme ils le sont dans l’algorithme de recherche traditionnel de Google. Il est donc important de créer des pages de renvoi locales pour chacun de vos sites – surtout si vous en avez plusieurs – où vous devez inclure non seulement le nom de votre entreprise, mais aussi ses coordonnées telles que l’adresse et le numéro de téléphone, ainsi qu’optimiser les balises de titre et les méta-descriptions, et respecter les meilleures pratiques de référencement. Vous devez également en tenir compte dans vos stratégies de marketing de contenu et de développement de liens.

En outre, les facteurs liés à l’emplacement, tels que la présence d’une fiche d’entreprise dans Google My Business, les citations locales provenant d’agrégateurs de données et les avis – qui doivent être publiés par vos clients locaux – sont également pris en compte dans les classements de référencement local et, par conséquent, vous devez également les prendre en considération dans vos efforts de référencement local.

Il est également important de noter qu’il existe des outils de référencement axés sur les recherches locales qui peuvent vous aider à développer des audits de référencement axés sur les recherches locales, notamment la recherche de mots-clés locaux, la création de citations, la gestion de vos annonces Google My Business, de votre profil d’entreprise et de vos posts Google, ainsi que le suivi de votre inclusion dans les packs locaux.

Comme dans l’algorithme de recherche traditionnel de Google, le contenu du site Web est un élément important, mais les variables liées à l’emplacement, telles que Google My Business, les citations et les avis, sont également prises en compte.

Le référencement international est le processus d’optimisation de votre site web afin que les moteurs de recherche puissent reconnaître facilement les nations et les langues que vous souhaitez cibler.

La meilleure façon d’accroître la crédibilité de votre site web est d’obtenir que d’autres sites web crédibles dans votre domaine créent des liens vers lui.

Google estime que le signe le plus important de la fiabilité de votre site Web est la présence de liens vers ce dernier. Google examine le nombre de liens retour que vous possédez et la crédibilité des sites Web qui renvoient vers vous.

Pensez à la qualité plutôt qu’à la quantité. Un lien provenant du New York Times contribuera bien plus au classement de votre site web que 50 liens provenant de tout nouveaux blogs (pour en savoir plus sur certaines de nos techniques de création de liens préférées, cliquez ici).

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