What To Look For In An SEO Agency

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Choosing the right SEO agency is a vital component of your marketing success. But what should you look for in an SEO agency? How do you know which agency is right for you? Which questions should you ask while searching for an SEO agency? What is the difference between agencies that offer white label services and those that don’t?

While there are various types of SEO agencies out there, as well as an endless supply of options, choosing the right partner can be a difficult decision.

When searching for the right company, there are several things that can help guide your decision.

Here are some questions to consider when choosing the right SEO company:

What is the company’s process for ranking websites?

An effective strategy will involve several steps and involve multiple tactics. The best way to assess this information from any potential provider is by asking them about their process and asking if they have experience with similar projects before yours.

Do they have a strong portfolio of successful projects?

If so, how many clients did they work with at one time (e.g., 100) versus working individually with each client (e.g., 10)? The more hands-on approach taken by an agency shows that they really care about their clients’ businesses and want them to succeed long term, rather than just focusing on short-term gains like other companies may do.”

When looking for an SEO agency, it’s imperative to choose a partner that understands your business goals, marketing strategy and how the two can work together to help accomplish those goals. Here are some things to consider when looking for an SEO agency:

Know what you want to achieve.

  • Do you want more traffic?
  • More leads?
  • More conversions?
  • An increase in qualified sales leads?
  • A more positive brand presence on the web?

Your answer should be based on your company’s overall objectives, which will help determine what kind of results you should expect from your digital marketing efforts.

Know what your business goals are.

This ties into knowing what you want out of SEO because it will help determine which types of activities will benefit your bottom line most effectively. If one of your main goals is customer acquisition through search engine optimization (SEO), then implementing quality content strategies across multiple channels is going to be key—and finding the right partner who specializes in this type of strategy is crucial if you want those efforts to deliver results

Have they ever worked with a business similar to yours?

If you’re considering hiring an SEO agency, it’s important to find someone who understands your business goals and marketing strategy. The best way to do that is by finding an agency with experience working with businesses similar to yours.

If you already have a website but are looking for ways to improve your traffic and conversion rates, then finding an SEO agency that has experience optimizing websites like yours will help ensure that they can effectively meet your needs.

Can they show proof of success by showing case studies or testimonials from existing customers?

You want to find an SEO agency that has a track record of success. You don’t want to sign up with an agency that doesn’t have proof of their abilities, like a portfolio or case studies.

They should have testimonials from existing customers that you can see on the website and social media profiles, if they have them. If not, ask for them in writing so you can reference them later on down the line if needed.

Do they have a good track record with Google and other search engines?

You should also have a look at the SEO agency’s track record of success. This will tell you how well they have performed for other clients, and whether those clients were satisfied with their work.

You should make sure that the agency measures its success in the same way as you do – for example, by looking at traffic and leads generated from organic search results. It’s useful to know if they have a good relationship with Google and other search engines, too; this means they won’t be penalised by Google updates as easily as others who don’t know what they’re doing!

What are their processes and timelines like?

Processes and timelines are a key part of any SEO campaign, so it’s best to have them clearly defined before you choose an agency. Processes should be transparent, realistic, and flexible. The processes should also be reviewed regularly to ensure they’re still relevant and in line with the goals of both parties.

Timelines should be realistic for your project and reviewed frequently. It’s important for both parties to understand what can happen if certain milestones aren’t completed on time; this will help avoid any misunderstandings or surprises later down the road.

How will they show progress (i.e., rankings, leads, traffic)?

Most agencies use a combination of organic rankings, leads and traffic to prove their services are working. You should have some idea of what you want to see before you start working with an agency so that you can ask for specific metrics.

If you’re looking for traffic and leads, make sure your SEO company has access to Google Analytics and other key analytics tools in order to track them.

If rankings are more important to you, then make sure the agency uses a robust ranking tracker like Moz or SEMrush so they can watch your rankings over time while they work on improving them.

Can they show past and current results in organic search traffic?

There are a few ways to get a good idea of what this agency can do for your business. First, look at their website and see how often they talk about their success stories. Do they have any examples of companies similar to yours that they’ve worked with prior? If so, reach out to those businesses and find out if their results were satisfactory.

Second, ask for case studies from current or past clients who may be willing to talk about their experience working with the SEO agency. Thirdly, you should pay attention to the reviews left by other people on review sites such as Yelp or Google My Business (the latter is particularly important because it shows up higher in search results).

If you don’t like what you see after doing some research into an agency’s past performance, keep looking! The last thing you want is an unreliable partner trying to take advantage of your business’ needs while hurting its reputation online.


In the end, the most important thing to consider when choosing an SEO agency is that they understand your business goals and how the two can work together to help accomplish those goals. When looking for an SEO agency, it’s imperative that you choose a partner that understands your business needs and how their services will help achieve them.

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