What is a marketing funnel?

A marketing funnel represents the journey potential customers take, from becoming aware of a brand to making a purchase.

Why is the marketing funnel important for businesses?

It helps businesses understand and optimise the customer journey to improve conversions and build long-lasting relationships.

What are the stages of the marketing funnel?

The stages include Awareness, Interest, Consideration, Intent, Evaluation, and Purchase.

How can businesses optimise the Awareness stage?

By using SEO, paid ads, social media, and content marketing to increase visibility and attract potential customers.

What should businesses focus on during the Interest stage?

Providing valuable information to address customer pain points and showcase product benefits.

How can businesses influence customers in the Consideration stage?

Offering comparison guides, case studies, testimonials, and free trials to build trust and highlight product advantages.

What actions should businesses take during the Intent stage?

Implement retargeting ads, personalised email campaigns, and offer discounts to encourage prospects to finalise their purchase.

What is the role of Evaluation in the marketing funnel?

This stage is when customers are close to making a purchase decision. Addressing concerns through support and user-generated content can sway their choice.

How can businesses ensure a smooth Purchase experience?

By providing an easy checkout process, multiple payment options, and excellent customer service.

What comes after a customer makes a purchase in the funnel?

The focus shifts to customer retention, encouraging repeat purchases and building loyalty through excellent service and follow-up communications.

Peter Wootton

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40% of people abandon a website that takes more than 3 seconds to load.