SEO News & Insights

Looking to improve your website’s rankings on Google? Our comprehensive guide breaks down everything you need to know to rank higher in search results. From understanding Google’s algorithms and optimising your content to building quality backlinks and mastering technical SEO, we cover all the essential steps. Whether you're a beginner or an experienced marketer, this guide will equip you with the knowledge and strategies needed to boost your visibility, drive more organic traffic, and achieve long-term SEO success.

Next-gen image formats like WebP, AVIF, and JPEG XL are revolutionising visual media by enhancing image quality, reducing file sizes, and improving web performance. These advanced formats ensure faster loading times, vibrant visuals, and better user experiences. As digital media evolves, adopting these formats is essential for staying competitive in a visually-driven world.

Marketing attribution models have transformed from basic methods like first-click and last-click to advanced, data-driven strategies. These models track consumer paths, allocate credit to various touchpoints, and inform marketers on campaign effectiveness. As technology evolves, so will attribution models, enhancing strategies for better ROI and deeper customer insights.

Understanding the marketing funnel is crucial for guiding customers from initial awareness to purchase and beyond. Each stage—Awareness, Interest, Consideration, Intent, Evaluation, and Purchase—requires tailored strategies to maximise conversions and foster loyalty. Learn how to optimise each stage to enhance customer connections and drive business growth.

Brand queries, which include consumer searches for brand information, have transformed digital marketing. From the early days of SEO to the era of social media and mobile technology, understanding brand queries has become vital. With data analytics and AI, brands can now personalise content, respond dynamically, and strengthen audience connections for long-term success.

In today’s fiercely competitive market, retaining customers is more cost-effective than acquiring new ones. Strategies like understanding customer needs, building strong relationships, delivering exceptional service, and personalising experiences can significantly boost loyalty. This guide explores actionable methods to enhance retention, helping businesses secure lasting customer satisfaction and long-term success.

Customer Journey Analytics (CJA) empowers businesses to track and optimise every touchpoint in a customer's journey, from initial awareness to post-purchase engagement. By integrating data across channels and deriving actionable insights, companies can personalise experiences, enhance satisfaction, and improve decision-making. Explore this guide to master CJA’s tools, practices, and transformative potential.

Customer Data Platforms (CDPs) unify data from multiple sources, creating a single customer view that drives personalised marketing and smarter decision-making. Explore their key features, benefits, and best practices in this guide to harness CDPs effectively. Discover how these platforms enhance customer understanding, streamline marketing efforts, and boost ROI in today’s data-driven world.

Meta keywords were once a cornerstone of SEO, helping websites improve rankings through strategic keyword use. However, misuse and evolving algorithms led to their decline. Today, meta keywords are obsolete, replaced by modern strategies like content quality, keyword research, and user experience. Explore their fascinating journey and learn how SEO practices have evolved.

Unlock the potential of microdata to enhance your website’s SEO performance. By providing structured information to search engines, microdata improves visibility, facilitates rich snippets, and elevates user experience. Learn how to choose the right schema, implement microdata in your HTML, and monitor results for impactful SEO gains in this comprehensive guide.