The High Performing
SEO Consultants

SEO is shorthand for the process known as “Search engine optimisation”.

It simply refers to the process of making changes to your website to make it more visible when users search for goods or services associated with your company on Google, Bing, and other search engines.

The more visible your pages are in search results, the more likely it is that you’ll get noticed and draw both new and returning clients to your company.

A search engine’s job, whether it’s Google or Bing (or even one of the most obscure engines), is to crawl the internet for new web pages, read them, interpret them, and catalogue them accurately.

This ensures that if you look for an pair of shoes, for example, your search results will only feature shoes and not a washing machine.

Search engines categorise the internet in much the same way that you would categorise a filing cabinet or a CD collection.

When the search engine understands the pages on your website, the next task is to determine which search query to file the page under.

After that, the search engine scores each page and evaluates which bits of content deserve to be on the first page of the search query.

Step 1: Crawling

The initial stage is to crawl. Search engines dispatch web crawlers to discover new web pages and collect information about them. These web crawlers are commonly referred to as “spiders” or “robots.” Their function is to discover new web pages and periodically examine the content of previously viewed pages to determine if it has changed or been updated.

Search engines crawl web pages by following previously found links. When a search engine scans your homepage, it will look for another link to follow and may follow the link to your new blog post if it is linked from your homepage.

Step 2: Indexing

The next phase is indexing. Indexing is the process through which a search engine decides whether or not to use the stuff it has crawled. If a search engine deems a crawled web page worthy, it will be added to its index. This index is utilised in the final stage of ranking. When a web page or material is indexed, it is filed and saved in a database from which it can be retrieved later. The majority of web pages with unique and important content are indexed.

A web page may be excluded from the index if:

• Its content is believed to be redundant
• Its content is regarded as low quality or spammy.
• It was not crawlable.
• The page or domain was missing incoming links.

Step 3: Ranking

Ranking is the most crucial phase, which is the third stage. Ranking is only possible after crawling and indexing have been completed. Therefore, after a search engine has crawled and indexed your website, it is possible to rank it.

Search engines use over 200 ranking signals to filter and rank material, and they all fall under the three pillars of SEO: technical optimisation, on-page optimisation, and off-page optimisation. Examples of signals used by search engines to rank websites include:

• Keyword presence in the title tag
• Web page loading speed – How swiftly the website loads and how mobile-friendly it is
• Website credibility – Whether the web page and website are regarded as credible for the searched subject.

When it comes to managing your website, there is no finish line.

Nothing beats the feeling of clinking glasses and raising a toast to a newly launched website that looks fantastic.

But a few weeks or months later, many businesses find themselves asking the same question: Where’s all our traffic?

This is where a search engine optimisation (SEO) agency comes in.

An SEO company can help you optimise your website to increase its visibility in search engines and drive more relevant traffic.

Building a website is merely the first step in developing a great, high-impact website. However, collaborating with a top SEO provider can help your company grow and generate significantly more revenue.

SEO agencies aim to improve your visibility in search results so your business can capture more traffic (and ultimately revenue) from search.

By working with a dedicated SEO marketing agency, you can expect the following:

• Better Visibility
• Greater Traffic
• An Increase In Leads
• An Increase In Conversions
• A Stronger ROI

An SEO agency can help your small business in several ways.

First, they can help you to research and select the most effective keywords for your website.

They can also help you optimise your website for those keywords, ensuring that it is as visible as possible in search engine results pages.

Additionally, an SEO agency can help you monitor your website’s performance and make changes as necessary to ensure that it continues to rank highly.

But how do we accomplish these goals?

• Communication
• Website Audits
• Outline objectives
• Keyword Research
• Penalty Removal
• Link Profile Analysis
• Content Optimisation
• Structure Optimisation
• Technical SEO
• Content Creation
• Link Building
• Digital Outreach
• Brand Monitoring
• Reporting
• Competitor Emulation

Specialist SEO Knowledge Leads To Superior Returns

If you are already performing SEO or want to start, one common question is whether you should outsource your SEO activities to an agency.

Control and financial concerns may make you hesitant to hire outside help, but outsourcing to an agency can often be a far more efficient option.

Managers often attempt the DIY option to save money but end up over their heads, wasting time and resources. That’s not to say insourcing isn’t necessarily the right option for you, but if you’re on the fence, these are why hiring an SEO agency would be beneficial.

Attract the Right Audience

SEO agencies have a wide range of specialist tools in their arsenal, enabling them to provide insights into your business you might otherwise have missed. These tools typically come with a hefty price tag and necessitate thorough knowledge and understanding to be used effectively. By utilising an SEO agency, you gain access to experts who have this knowledge at their fingertips. Using these tools allows us to provide you with a comprehensive insight into your customer base, who they are, what they are purchasing, what they are searching for and which devices they are using. This allows us to be smart in our approach and target the audience you require to improve sales and traffic to your website.

Measure Your Results

With the help of an SEO agency, you can monitor the SEO work performed on your website, allowing you to examine what works and what doesn’t. Results motivate an SEO business, and staying on top of this is crucial to what we do.

Boost Your Website Traffic

SEO is more than simply optimising for rankings or crawling your website. A significant benefit of our optimisations is helping your users arrive on-site. This allows us to drive relevant traffic with the search intent to convert (whatever that conversion may be) to your site.

Add A Fresh Perspective

You might sometimes isolate yourself from reality when you have in-house SEO staff. You intuitively comprehend your brand, its values, and your customers, but sometimes, you may be too close to perceive what people outside your company bubble may see. An SEO marketing agency may offer a fresh perspective on your brand, business, and customers.

Save You Money in the Long Run

In-house SEO is significantly more expensive than outsourcing to an agency. It requires sufficient funds to cover the salary of at least one SEO professional. If you want to achieve the kind of performance you anticipate from an agency, your team and business would need to grow and expand. Likewise, experience levels differ. As individuals, we all have knowledge gaps. You may engage an in-house SEO specialist who can perform basic SEO tasks, but you will likely need an agency with the time and expertise to provide more technical support.

Access to the Specialist SEO Tools

As an SEO agency, we have access to tools that enable us to complete the job as precisely as possible. These tools are the lifeblood of any SEO firm. They are what we live and breathe. Tools like Google Analytics, Ahrefs, Sistrix, and Hootsuite constantly evolve, and new tools emerge. Hiring an SEO agency relieves you of the burden of learning the intricacies of these tools. You also save money because the tools can be quite expensive, and depending on your skill level, you may need additional training to get the most out of them. We already have the most up-to-date tools and software at TSCA. Our teams are experts at utilising them and delivering campaigns and results that transform your business.

Prevent Negative SEO

Negative SEO refers to using black hat SEO techniques on another website. An SEO attack is typically launched by a disgruntled competitor and his or her minions to lower that site’s rankings. Most SEOs are content that follows the rules. We publish our content, promote ourselves on social media, and roll with the punches whenever Google changes their algorithm. But occasionally, you get on the wrong side of someone who doesn’t share your moral compass. They engage in shady behaviour. They may attempt to clog your website with hundreds of spammy links, flood Yelp with fake reviews, or simply hack your website. Negative SEO is a real threat that can result in decreased organic search visibility and revenue. However, it is possible to counteract negative SEO.

Opportunities To Scale

If you hire a search engine optimisation (SEO) firm, you can expand your reach and get more out of your existing efforts without adding staff. When dealing with an SEO agency, scaling up your SEO requires increasing your SEO retainer. Spending extra money allows the firm to dedicate more man-hours to your advertising.

Understand Your Audience

If you hire a reputable SEO firm, they will be able to supply you with data and insight into the evolution of your target market and the path your customers take to reach their goals. Real-time questions typed into search engines like Google are called “search queries.” A SERPs (search engine results page) analysis is another service you can anticipate from your SEO agency. This is where your SEO team will analyse what the top websites in your field are doing and devise a strategy for you to rank first.

Improve Customer Experience

A professional SEO business will use its tools, knowledge, and expertise to guarantee that your site is user-friendly. The Google algorithm can decide what constitutes a good or bad user experience, so providing a great user experience is critical to the success of any website. Your organisation can take several approaches, from testing how quickly the site is to ensuring it is compatible with all devices, from phones to PCs to tablets.

Keep You on Track

SEO is a fast-paced, ever-changing industry. To be successful, you must be immersed in all the latest SEO strategies and techniques. An SEO agency is staffed with search professionals who constantly learn about the industry and stay updated on the latest trends. Hiring an SEO agency ensures that you have someone working on your site who is one step ahead of the competition.

Saves You Time

Most business owners and managers do not have the luxury of time, especially for a strategy as time-consuming as SEO. SEO is a never-ending process requiring numerous study hours, optimisation, and maintenance. When you outsource SEO to a company, you get a team of experts behind your brand, allowing you to focus on other aspects of your business. This is one of the reasons why many firms find it appealing to hire an SEO agency; they specialise in entirely managing your search marketing strategy nearly 24/7.

Communication, Expertise, Results & Shared Values

When you’re looking for an SEO agency to help you improve your online visibility and organic search results, you should keep a few things in mind.

Here are some of the things you should look for in an SEO agency:

A Good Reputation

When looking for an SEO agency, you want to find one with a good reputation. There are a lot of scammers and fly-by-night operations in the SEO world, so you want to make sure you find an agency that is reputable and has a good track record.

Make sure to ask for case studies and references from past clients. This will give you a good sense of the results they can deliver. They should be able to show you how they’ve helped other businesses in your industry achieve success.

Experience

You also want to make sure you find an agency with experience.

SEO constantly changes, so you want to find an up-to-date agency aware of the latest trends and changes.

Make sure they have a solid understanding of SEO. It’s also important to ensure the agency you’re considering has a solid understanding of your industry.

Results Orientated

You want to ensure you find an agency focused on results.

There are a lot of agencies out there that will try to sell you many bells and whistles, but at the end of the day, you want an agency that will focus on getting you results.

SEO Approach

Be sure to ask about the agency’s approach to SEO. This includes both on-site and off-site SEO. They should be able to explain their approach and how it can benefit your business.

By considering these factors, you can be sure to find an SEO agency that’s a good fit for your business.

Pricing

Make sure also to consider the pricing when looking for an SEO agency.

You want to ensure it is affordable and within your budget or monthly SEO retainer.

There are many things to consider when looking for an SEO agency.

These things will help you find the best fit for your business.

• Communication
• Expertise
• Proven Results
• Shared Values

When looking for an SEO agency, you want to find one with a good reputation, experience, and results-focused focus. Additionally, you’ll want to ask about their SEO approach and ensure their pricing is affordable.

Communication

Working with any SEO business requires interaction between the client and the agency.

We need to be able to access specific information as an agency to conduct our best work. The requested information will help us create future campaigns to attain your targeted results.

Communication, however, is a two-way street.

Here at The SEO Consultant Agency, we present our clients with monthly reports, and regular team calls to ensure they are kept up to date on the work we are doing. We also have dedicated staff who act as a regular point of contact for our clients, so you’re always able to reach someone at the agency.

We enjoy building connections with our clients and working closely to achieve their objectives.

Expertise

Working with a reputable SEO agency ensures that you are in the hands of industry specialists. As a competent SEO agency, we have people on our roster who are visionaries and industry leaders.

So, even if you already have an in-house SEO team, you may benefit from the assistance of a specialised SEO agency.

At The SEO Consultant Agency, our organic SEO, content, and outreach teams are headed by some of the industry’s finest professionals.

Even our competitors are raving about how great some of our team is.

Our founder – Peter Wootton, has even been listed in Grow Traffics Top SEOs in the UK.

Proven Results

We provide a bespoke and fully tailored SEO service, tailoring our strategy to your company’s needs to develop your online presence.

Whether this is strategising about link building, developing a public relations strategy, or even assisting with your outreach activities, we can help.

Alignment

The relationship between an agency and a firm must be as seamless as the connection between your hands.

Your business should complement the agency you work with and vice versa.

Hiring an SEO agency is not a quick fix but a long-term solution, so you should approach it like a long-term relationship.

Therefore, It is essential that the agency you choose to deal with shares your values and understands your objectives.

The Short Answer, It Depends

One of the most frequently requested questions for SEOs is, “How long does SEO take to show results?”

It’s a popular topic in the industry and makes sense, too.

Understandably, businesses want to know when they’ll see a return on their investment, but SEO isn’t like paid media, where returns can be seen practically immediately after the advertisements are activated.

SEO success takes time to manifest, so while there is no definitive answer regarding how long it takes to notice organic benefits from your SEO efforts, most subject-matter experts agree that it usually takes four to six months.

However, newer businesses with particularly low domain authority may take longer to rank.

Well, how far do you want to take things?

Many business owners recognise SEO’s significance but struggle to estimate the expense because the industry experiences such large price swings.

The days of outsourcing your SEO for a pittance and having someone else submit your articles and directories are over.

If you want to impact today’s competitive digital market, you need a well-rounded plan.

Your SEO company is responsible for developing engaging content, enhancing the user experience, and fine-tuning the site’s technical aspects.

When comparing agencies, it is crucial to remember that links remain a top-ranking element; however, many do not include link-building services in their plans.

In the past, SEO was less dependent on content and required less Web development expertise. There were still various “shortcuts” an unscrupulous agency could take to provide users with results at a low cost (less than £500/month), but as you can probably guess, things have changed, and that is no longer the case.

As an agency, we consider many factors before quoting a price, such as your business goals, target audience, current website optimisation, and the strength of your competition.

We can assure you that while the prices we may quote you aren’t necessarily the cheapest, they are fair and accurately represent the work required for you to gain traction in your industry.

With SEO being a marathon, who would want to run with cheap trainers when you can get Mizuno Wave Riders? (best running shoes – 2022)