For over 10 years we've been providing high quality freelance digital marketing services to companies across the entire UK; and we've got really good at it too.
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For a local firm looking to enter a new market, establishing brand awareness and a solid reputation can be challenging. Our local search engine optimisation (SEO) services can help bridge that gap.
Local search results evolve faster than other types of search, and effective local SEO requires a tailored approach. To be indexed properly, search engines need a clear understanding of what your business offers and where it operates. We optimise your website for local search, ensuring search engines recognise your company and target locations accurately.
Local SEO focuses on strengthening a business’s online presence within a specific geographic area. For companies with physical locations, this provides a vital edge over competitors in the same locality. Local SEO strategies centre on keeping your pages relevant and within reach for nearby customers.
To boost your business’s online visibility in local search results, our UK-based local SEO services offer tailored solutions. These include optimising your website, claiming and managing your Google My Business page, and creating custom maps for your area. Our approach prioritises generating qualified leads and increasing relevant traffic to your website, giving your business a competitive advantage in the local market.
Our Local Paid Advertising service helps you quickly reach your target audience through highly focused campaigns.
We manage Google Ads Local Campaigns to target specific regions or areas, driving immediate local traffic to your business. Additionally, we create and manage Social Media Local Ads on platforms like Facebook and Instagram, engaging local audiences with tailored promotions.
To maximise conversions, we also implement Remarketing Ads to re-engage visitors who have previously shown interest in your products or services, bringing them back to your site for increased sales opportunities.
Our Google Business Profile Optimisation service enhances your local visibility on Google.
We handle Profile Setup/Claiming, ensuring your business is properly listed and managed. Through Profile Optimisation, we make sure your business details, including name, address, phone number, and hours, are accurate and up-to-date.
We assist with Category and Service Selection, selecting the most relevant options to represent your business. Additionally, we create engaging Google Posts to share offers or updates with your local audience.
Our Review Management helps encourage positive reviews and ensures professional responses to all customer feedback.
Our Local Content Marketing service helps you connect with your community through tailored, locally relevant content.
We specialise in Creating Locally Relevant Content such as blog posts, articles, and guides focusing on local events, community issues, and location-specific topics.
We also focus on optimising existing content and updating it with local keywords to better meet your audience’s needs. Additionally, we develop Content for Local Landing Pages, ensuring each service area has unique, targeted content to improve local visibility and engagement.
Our Citation Building and Management service ensures your business is consistently represented across the web.
We focus on building citations by submitting your business information to relevant local directories and boosting your local SEO. Additionally, we manage your existing citations by ensuring NAP Consistency (Name, Address, Phone Number) across all platforms.
We also perform Citation Clean-Ups, correcting outdated or inaccurate information to improve your online visibility and credibility in local search results.
Our On-Page Local SEO Optimisation service enhances your website’s local search visibility.
We optimise Title Tags and Meta Descriptions with local keywords and location-specific terms to attract more local traffic.
We ensure NAP Consistency by keeping your business’s Name, Address, and Phone Number uniform across your site and listings. We implement Local Schema Markup to boost search engine understanding of your local relevance.
For businesses serving multiple areas, we create and optimise Location Pages with tailored content. Additionally, we enhance your Contact Page with key local details and an embedded Google Map for easy accessibility.
Our Social Media for Local SEO service boosts your local presence through targeted social media strategies.
We optimise your Local Social Media Profiles, ensuring accurate NAP (Name, Address, Phone) information and location-specific content.
Through Community Engagement, we interact with local followers, respond to comments, and share content that resonates with your audience.
Additionally, we enhance visibility by Social Sharing of Local Content, promoting your blog posts, events, and news to attract more attention from your local community.
Our Local Keyword Research service ensures your business targets the most relevant and effective search terms for local audiences.
We specialise in Localised Keyword Identification, researching location-specific keywords frequently searched by potential customers in your area.
Additionally, we focus on Long-Tail Keyword Targeting, identifying low-competition, high-intent keywords with local relevance.
To keep you ahead of the competition, we also conduct Competitor Keyword Analysis, discovering which local keywords your competitors rank for and identifying gaps for strategic opportunities.
We identify technical issues, content gaps, and optimisation opportunities to improve your local ranking.
Our audit includes a Website Analysis, a thorough review of your Google Business Profile to enhance visibility, a Competitor Analysis to understand local SEO strategies, and a Citation Audit to ensure your business information is accurate and consistent across all online directories.
This service gives you the insights needed to outperform local competitors and attract more local customers.
Our Voice Search Optimisation service helps you capture the growing audience using voice search on mobile devices and smart speakers.
We specialise in Optimising for Voice Search Queries by researching conversational phrases and questions commonly used by local users. We also create dedicated FAQ Pages on your website to address frequent local queries, enhancing your relevance in voice search.
To further boost your visibility, we implement Structured Data, improving your chances of appearing in voice search results and reaching more potential customers.
Our Monitoring, Reporting, and Analytics service ensures you stay informed about your local SEO performance.
We provide Local SEO Performance Tracking, monitoring your local rankings, website traffic, and user engagement from local searchers.
With Google Business Insights, we analyse key performance metrics like views, searches, and customer actions on your Google Business Profile.
You’ll also receive detailed Monthly SEO Reports, covering keyword rankings, traffic, conversions, and overall progress, giving you a clear view of your local SEO success and areas for further improvement.
Our Local Link Building service strengthens your online presence by securing valuable local backlinks.
Through Local PR and Outreach, we build relationships with local bloggers, influencers, and media outlets to earn links from trusted sources. We also offer Guest Posting on Local Sites, creating high-quality content for local blogs to boost your authority.
Additionally, we explore Local Sponsorships and Partnerships, collaborating with events, charities, and organisations to enhance your local relevance and secure meaningful backlinks that improve your local search rankings.
Our Review and Reputation Management service helps build and maintain a positive online reputation.
We develop strategies for Encouraging Customer Reviews on platforms like Google, Yelp, and more, driving positive feedback from satisfied customers.
We also handle Responding to Reviews, ensuring professional responses to both positive and negative feedback, which reinforces your credibility. Additionally, we provide Third-Party Review Platform Management, monitoring and managing reviews on platforms relevant to your industry, such as TripAdvisor or Trustpilot, to maintain a strong and trusted presence across the web.
Our Local SEO for Mobile service ensures your business is fully optimised for mobile users.
We focus on Mobile Usability Optimisation, making your website mobile-friendly and easy to navigate. By adding Click-to-Call Buttons and mobile-specific features, we make it simple for users to contact you directly from their smartphones.
We also prioritise Mobile Speed Optimisation, ensuring your site loads quickly on mobile devices, enhancing user experience and boosting your local search rankings.
Our Geo-Targeting and Geofencing service helps you reach local customers with precision. We set up Geo-Targeted Ads and content tailored to specific locations, driving traffic from users in your target areas.
With Geofencing Campaigns, we utilise cutting-edge technology to deliver promotions or ads to customers within a defined radius of your business, ensuring your marketing efforts are highly relevant and timely. This service is perfect for businesses looking to attract more foot traffic and boost engagement from local audiences.
Working with you towards a positive conclusion.
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Local SEO is done to increase your website’s or a web page’s visibility among local customers.
It works similarly to SEO and is quite beneficial for companies who have a physical location or target a specific region.
Basically, it focuses on improving a company’s online presence so that it shows up on search engines when the relevant users conduct local searches.
Local SEO includes a specific geographic component that is absent from organic SEO in general.
While local SEO is just focused on the local search area, standard SEO services emphasise increasing your internet visibility on a wide scale.
Local SEO is carried out to connect with local searchers, however both approaches do share many of the same tactics.
If you work consistently, you can get higher search engine rankings in local searches, more traffic to your website, more repeat customers, and a stronger web presence in your local market, which will help you make more money from your sales.
Well, it can be hard to anwer this question because it doesn’t have a clear number.
It depends on the location of your business and the services you offer. However, if you look at the numbers for 2018, 46% of all Google searches were for local information, and that number keeps going up every year.
Google My Business (GMB) is a free tool that allows businesses to manage their online presence on Google, including search and maps. A well-optimised GMB listing boosts your local visibility, making it easier for customers to find and contact you, and can significantly enhance your local search rankings.
Local citations are mentions of your business’s name, address, and phone number (NAP) on other websites, such as online directories. Consistent citations improve your local SEO by helping search engines verify your business’s existence and legitimacy in a specific location.
Positive reviews enhance your business’s credibility and trustworthiness, factors that influence local search rankings. Reviews are a powerful ranking factor, and actively managing reviews can improve your local SEO while building a positive reputation with potential customers.
Results can vary, but generally, you may start noticing improvements in local rankings and visibility within 3 to 6 months. However, for competitive markets, it may take longer. Consistency in efforts like optimising GMB, acquiring reviews, and building citations can accelerate results.
For Local SEO, focus on keywords with local intent, such as “[service] near me” or “[service] in [city].” These keywords signal to search engines that users are looking for services within a specific area, helping your business appear in relevant local searches.
Yes, businesses that serve specific regions, even without a physical storefront, can benefit from Local SEO. By optimising your website for location-based keywords and using service area listings in GMB, you can still improve your visibility in local searches.