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For a local firm looking to enter a new market, establishing brand awareness and a solid reputation can be challenging. Our local search engine optimisation (SEO) services can help bridge that gap.
Local search results evolve faster than other types of search, and effective local SEO requires a tailored approach. To be indexed properly, search engines need a clear understanding of what your business offers and where it operates. We optimise your website for local search, ensuring search engines recognise your company and target locations accurately.
Local SEO focuses on strengthening a business’s online presence within a specific geographic area. For companies with physical locations, this provides a vital edge over competitors in the same locality. Local SEO strategies centre on keeping your pages relevant and within reach for nearby customers.
To boost your business’s online visibility in local search results, our UK-based local SEO services offer tailored solutions. These include optimising your website, claiming and managing your Google My Business page, and creating custom maps for your area. Our approach prioritises generating qualified leads and increasing relevant traffic to your website, giving your business a competitive advantage in the local market.
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Local SEO is done to increase your website’s or a web page’s visibility among local customers.
It works similarly to SEO and is quite beneficial for companies who have a physical location or target a specific region.
Basically, it focuses on improving a company’s online presence so that it shows up on search engines when the relevant users conduct local searches.
Local SEO includes a specific geographic component that is absent from organic SEO in general.
While local SEO is just focused on the local search area, standard SEO services emphasise increasing your internet visibility on a wide scale.
Local SEO is carried out to connect with local searchers, however both approaches do share many of the same tactics.
If you work consistently, you can get higher search engine rankings in local searches, more traffic to your website, more repeat customers, and a stronger web presence in your local market, which will help you make more money from your sales.
Well, it can be hard to anwer this question because it doesn’t have a clear number.
It depends on the location of your business and the services you offer. However, if you look at the numbers for 2018, 46% of all Google searches were for local information, and that number keeps going up every year.
Google My Business (GMB) is a free tool that allows businesses to manage their online presence on Google, including search and maps. A well-optimised GMB listing boosts your local visibility, making it easier for customers to find and contact you, and can significantly enhance your local search rankings.
Local citations are mentions of your business’s name, address, and phone number (NAP) on other websites, such as online directories. Consistent citations improve your local SEO by helping search engines verify your business’s existence and legitimacy in a specific location.
Positive reviews enhance your business’s credibility and trustworthiness, factors that influence local search rankings. Reviews are a powerful ranking factor, and actively managing reviews can improve your local SEO while building a positive reputation with potential customers.
Results can vary, but generally, you may start noticing improvements in local rankings and visibility within 3 to 6 months. However, for competitive markets, it may take longer. Consistency in efforts like optimising GMB, acquiring reviews, and building citations can accelerate results.
For Local SEO, focus on keywords with local intent, such as “[service] near me” or “[service] in [city].” These keywords signal to search engines that users are looking for services within a specific area, helping your business appear in relevant local searches.
Yes, businesses that serve specific regions, even without a physical storefront, can benefit from Local SEO. By optimising your website for location-based keywords and using service area listings in GMB, you can still improve your visibility in local searches.