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TSCA TSCA

Your SEO Consultant

Ranking Websites
Top Of Google

INTRODUCING THE SEO CONSULTANT AGENCY

Our 360-degree approach to SEO combines technical excellence, strategic thinking, and so much more.

We’re not your normal run-of-the-mill SEO agency, as quite frankly we feel being normal simply breeds mediocracy and we're only interested in the truly exceptional.

With that being said we've been providing high quality digital marketing services for over 15 years now; and to be fair, we've got really good at it too.

  • We leverage years worth of experience to get you great results.

  • With both activity and results, we like to get things done quickly.

  • All activity is heavily aligned to ensure you rank well for the most profitable search terms.

  • Don't be left in the dark about SEO, let us show you the light.

15+

YEARS WORTH OF
SEO EXPERIENCE

What Is SEO?

SEO is shorthand for the process known as “Search engine optimisation”.

It simply refers to the process of making changes to your website to make it more visible when users search for goods or services associated with your company on Google, Bing, and other search engines.

The more visible your pages are in search results, the more likely it is that you’ll get noticed and draw both new and returning clients to your company.

A search engine’s job, whether it’s Google or Bing (or even one of the most obscure engines), is to crawl the internet for new web pages, read them, interpret them, and catalogue them accurately.

This ensures that if you look for an pair of shoes, for example, your search results will only feature shoes and not a washing machine.

Search engines categorise the internet in much the same way that you would categorise a filing cabinet or a CD collection.

When the search engine understands the pages on your website, the next task is to determine which search query to file the page under.

After that, the search engine scores each page and evaluates which bits of content deserve to be on the first page of the search query.

How Do Search Engines Work?

The initial stage is to crawl. Web crawlers are dispatched by search engines to discover new web pages and collect information about them. These web crawlers are commonly referred to as “spiders” or “robots.” Their function is to discover new web pages and to periodically examine the content of previously viewed pages to determine if it has changed or been updated.

Search engines crawl web pages by following previously found links. When a search engine scans your homepage, it will look for another link to follow and may follow the link to your new blog post if your blog post is linked from your homepage.

The next phase is indexing. Indexing is the process through which a search engine decides whether or not to use the stuff it has crawled. If a search engine deems a crawled web page worthy, it will be added to its index. This index is utilised in the final stage of ranking. When a web page or piece of material is indexed, it is filed and saved in a database from which it can be retrieved at a later time. The majority of web pages with unique and important content are indexed.

A web page may be excluded from the index if:

  • Its content is believed to be redundant
  • Its content is regarded as low quality or spammy.
  • It was not crawlable.
  • The page or domain was missing incoming links.

Ranking is the most crucial phase, which is the third stage. Ranking is only possible after crawling and indexing have been completed. Therefore, after a search engine has crawled and indexed your website, it is possible to rank it.

Search engines use over 200 ranking signals to filter and rank material, and they all fall under the three pillars of SEO: technical optimization, on-page optimization, and off-page optimization. Examples of signals used by search engines to rank websites include:

  • Keyword presence in title tag
  • Web page loading speed – How swiftly the website loads and how mobile-friendly it is
  • Website credibility – Whether the web page and website are regarded as credible for the subject being searched.

How Does SEO Work?

It’s critical to understand the distinctions between organic, natural search (also known as SEO) and paid search from the start.

There are five significant differences:

The first distinction is that paid search results are displayed at the top of search engine results pages, while organic results are displayed beneath them.

Another significant distinction between sponsored and organic search is time. Paid search produces near-instant results, often in minutes, but organic search produces results that take weeks, months, or even years. So, with organic search, you must play the medium to long-term game.

When it comes to payment, as the term implies, paid search traffic is paid. You pay per click (PPC) based on cost-per-click (CPC). That is, you are charged a price each time a user clicks on your ad. Instead than depending on organic traffic to your website, you buy traffic by paying Google to show your ad when a visitor searches for your term. Traffic from organic search is free, but it does necessitate an investment of both resources and effort.

Paid search is actually more easier to quantify in terms of return on investment (ROI). This is due in part to Google providing more keyword data that can be captured in Google Analytics. With paid search, however, ROI might plateau or fall over time. Organic search ROI is more difficult to quantify, although it frequently improves over time. Organic search can provide a very strong return on investment in the long run.

When it comes to traffic, generally 20% to 30% of searchers click on paid results, while 70% to 80% click on SEO results. As a result, the organic results receive the vast majority of clicks

Paid vs Organic Search

It’s not all about differences – there are also similarities between paid and organic search:

You use a search engine for both paid and organic searches, and both necessitate the user entering a keyword. As a result, you must conduct keyword research for both organic and paid search.

Both types of searches necessitate the creation of landing pages.

The landing page must be linked to your website for SEO purposes. It can be the same landing page you use for organic search, or it can be a completely separate stand-alone page that sits off your website for paid search.

Traffic generation is a major goal of both paid and organic search.

Most importantly, user intent is present in both paid and organic search traffic. That is, someone is in an active mindset when they ask Google a question or search for information; as a result, they are more likely to act once they find this information.

What Is An SEO Agency?

When it comes to managing your website, there is no finish line.

Sure, nothing beats the feeling of clinking glasses and raising a toast to a newly launched website that looks fantastic. 

But a few weeks or months later, many businesses find themselves asking the same question — where’s all our traffic?

This is where a search engine optimisation (SEO) agency comes in.

An SEO company can help you optimise your website to increase its visibility in search engines and drive more relevant traffic to it.

Building a website is merely the first step in the long process of developing a great, high-impact website but collaborating with a top SEO provider can help your company grow and generate significantly more revenue.

Three Pillars Of SEO

The Three Pillars Of SEO

As digital marketers, knowing how to get your brand, website, or company found by searchers is our core asset, and maintaining a thorough understanding how SEO is evolving is what helps us keep you at the top of your game. While SEO changes in subtle ways on a regular basis, its fundamental principles do not.

The 3 Traditional Pillars Of SEO

Another significant distinction between sponsored and organic search is time. Paid search produces near-instant results, often in minutes, but organic search produces results that take weeks, months, or even years. So, with organic search, you must play the medium to long-term game.

  • Content
  • Technical
  • Outreach

Content has pretty much been the backbone of SEO ever since its inception. It includes text, images, video, tables, PDFs, and much more. The search engines extract meaning from each webpage based on the content on the page.

Therefore, from an SEO perspective, choosing the right content to place on your website is key.

These are the elements that drive your site’s performance and crawlability from behind the scenes. For search engines to scan and index your content effectively, your site should have a clear and simple structure.

SEO is about so much more than just your website. It is also about your website’s trust and authority on the internet.

You could design the best website in the world for a pizza restaurant in New York City. Excellent food, testimonials, and lightning-fast service. You name it. Google will not trust this website and will not display it prominently in search results unless it receives confirmation from 3rd parties that you are actually indeed New York’s finest.

The 3 Contemporary Pillars Of SEO

Focusing on these three pillars of SEO will increase the opportunities for your content and attract more organic traffic over time.
  • Authority
  • Relevance
  • Trust

For most queries, there are thousands, if not millions, of sites that can be ranked.

Google wants to prioritise the results that are most likely to provide the user with accurate, dependable information that fully answers the query’s goal.

Google is concerned with serving users the most authoritative pages for their queries because users who are satisfied with the pages they click through to from Google are more likely to use Google again, resulting in more exposure to Google’s ads, which are the primary source of revenue for the company.

Relevance in SEO is a reflection of how well the search engine results page (SERP) aligns with the searcher’s intent. You must be relevant to the topic at hand.

Many people have become so accustomed to automatically relying on the first or second results in the SERPs that they don’t even realise it. This is exactly what search engines like Google strive for: to provide users with a seamless, natural experience.

For Google providing that experience is dependent on returning the most relevant results in the most visible location — and the most visible location, especially when using a list, is at the top.

Since the words in a query and the words on web pages—and the manner in which their meanings can change over time or in different contexts—can both influence the relevance of search results, the value of relevance cannot be considered constant.

A search for “apple” could indicate someone looking to buy computers or someone interested in learning about fruit. Which results are more relevant is determined by the searcher’s intent and the various modifiers or contextual signals that can assist in revealing that intent.

Relevance can be literal or semantic; for example, if the word “apple” appears on a page about fruit trees but links to a page about MacBooks, that link may be literally relevant in context, but its semantic meaning — the specific, case-specific meaning and intent — is not. SEO requires both literal and semantic relevance.

Relevance can be determined by distinguishing between head terms and keyword modifiers, comparing keywords found in similar queries, ensuring that multimedia on the page (images, sound bites, videos, etc.) complements the page’s content, and ensuring that the article’s title accurately corresponds with the page’s content.

Aside from knowing how to determine relevance, you should also be able to recognise the various types.

Google urges all site owners to provide material that gives visitors the impression that it is authoritative, trustworthy content created by someone with relevant knowledge.

However, how much they do or are able to analyse such categories is still debatable.

The essential thing to remember is that the more YMYL (Your Money or Your Life) your website is, the more you should focus on E-A-T.

E-A-T in SEO stands for Expertise, Authoritativeness and Trustworthiness.

People started talking about E-A-T in August 2018, and it’s been mentioned in hundreds of SEO articles ever since.

E-A-T is important for all queries, but it is more important for some than others.

For example, If you’re just looking for pictures of cute cats, E-A-T probably doesn’t matter. It’s a personal choice, subjective and it’s not a big deal if you don’t agree that a particular cat you see is cute.

However, E-A-T is crucial if you are trying to determine the safest and most effective aspirin dosage for pregnancy. The likelihood of erroneous or misleading information is increased if Google were to provide results on this topic written by an inexperienced writer and published on a low-quality, low-authority website.

If your site is built around a YMYL topic, then demonstrating EAT is crucial.

YMYL sites are ones whose primary material addresses issues that may have an impact on people’s health or finances.

If your site is YMYL, you should go above and above to ensure the accuracy of your material and to demonstrate that it is written by trained professionals.

Demonstrating good E-A-T both on and off your website can potentially help improve Google rankings.

This concept is discussed in great detail in Google’s Quality Raters’ Guidelines.

Local SEO Services

Our SEO service for local businesses will not only boost your online presence but will also improve your sales.

We can target your online presence to any locality that you desire, ensuring that you rank high on Google in that area, thus driving additional local business for you.

By targeting your business to a locality you can ensure you receive optimal coverage in your service area.

National SEO Services

Our SEO services can help to scale your brand to a national level, improving your exposure and share of the market.

We are able to target your businesses online presence so that it ranks highly on a national scale, to any country that you choose.

By targeting a country for your business you can ensure that you rank high on Google and will get lots of traffic to your website.

International SEO Services

Hire a seasoned international SEO firm to raise your company's profile in foreign markets.

Having a high Google ranking in each country where you do business is crucial if you offer products or services internationally.

As a seasoned international SEO services agency, we utilise a wide variety of methods to boost your site's exposure and search engine rankings across the globe.

All of our international plans are individually tailored to satisfy your specific business objectives.

AdWords Optimisation

What Does An SEO Agency Do?

SEO agencies aim to improve your visibility in search results so your business can capture more traffic (and ultimately revenue) from search.

By working with a dedicated SEO marketing agency you can expect the following:

  • Better Visibility
  • Greater Traffic
  • An Increase In Leads
  • An Increase In Conversions
  • A Stronger ROI

An SEO agency can help your small business in a number of ways.

First, they can help you to research and select the most effective keywords for your website.

They can also help you to optimise your website for those keywords, ensuring that your site is as visible as possible in search engine results pages.

Additionally, an SEO agency can help you to monitor your website’s performance and make changes as necessary to ensure that your site continues to rank highly.

But so do we accomplish these goals?

  • Communication
  • Website Audits
  • Outline objectives
  • Keyword Research
  • Penalty Removal
  • Link Profile Analysis
  • Content Optimisation
  • Structure Optimisation
  • Technical SEO
  • Content Creation
  • Link Building
  • Digital Outreach
  • Brand Monitoring
  • Reporting
  • Competitor Emulation

What SEO Services Do You Offer?

Exceptional Technical, Content & Outreach Services

Our SEO services include many strategies aimed at helping your website rank higher in search engine result pages.

  • Technical SEO
  • Content Marketing
  • PR & Outreach
  • Building Authority
  • Enhancing Relevancy
  • Adding Trust

Backlink Analysis & Removal

To build the authority of your site you need links going into and out of it.

Some of these add to your site's authority, some take away from it.

We can analyse which are good for your site and which aren't, as well as build new healthy links for your site.

Google Penalty Removal

Google's algorithm or Googles employees will crawl your website looking for things that they don't like, and they may penalise you for anything they don't like.

We have the technology and expertise to  remove any Google penalties that you may have incurred.

Link Building

To improve the authority of your website, you will need to build relevant links from other websites related to your industry in a way that appears organic for Google, so as to avoid penalties.

We focus on competitor emulation and natural outreach to build you the best quality links.

SEO Copywriting

We can create high-quality, SEO-focused content that focuses on keywords that improve your website's relevancy for your chosen field.

Being keyword-rich and relevant will increase your rankings and drive traffic to your website.

We also have a knack for long form content.

Loading Time Optimisation

Fast loading times for your website will improve user experience, boost sales and improve your standing with Google.

We can make sure your site loads and operates quickly on both computers and mobile devices ensuring a great user experience and better rankings.

SEO Training

We can provide your business with ongoing consultancy and SEO training.

This will ensure that you stay ahead of any changes to Google's algorithm's and that you can develop your own, in house expertise to add value for your employees and business.

eCommerce SEO

Whatever platform your retail website works on, whether it's Shopify, Magento or WordPress, we have the expertise and knowledge to optimise your website to drive rankings and traffic.

Which in turn, will increase the sales that your business makes.

Google Friendly SEO

Let's face it, Google is the biggest search engine in the world.

For your website and online business to do well you need to satisfy Google's algorithm's to rank; which is something that we specialise in.

We will optimise your website so it is Google friendly.

Website Audit (MOT)

We utilise our robust technical expertise to ensure that your coding is clean and that none of it is broken; that it's easy for Google to crawl your site and to examine it's internal linking structure to ensure authority flow optimally: all of which will maximise your site's visibility.

Structured Data

We can mark up your website with structured data to add greater semantic meaning to your content so that Google will understand your service offering better.

By adding rich snippets we are able to pull off such wizardry as making your website featured by Google when people search for answers.

SEO Consultancy

Google, like all company's, are always growing and developing. As a result, their algorithms for search constantly keep changing and evolving.

We can advise your business on the latest, greatest SEO strategies and techniques to ensure that your in house team can stay ahead of any changes that Google makes.

Google Places

Using Google places to advertise your business is a great way to increase actual footfall on your premises as well as target local customers.

We can help you to utilise this tool from Google to ensure that you are maximising your local exposure, therefore increasing your sales.

Small Business SEO

Often small businesses can struggle to make their online presence felt.

We will work alongside your company so that you are seen right there alongside the giants in your industry; thus driving targeted traffic which will help you to grow and expand your business.

Mobile SEO

In an age where people are always on the go, making sure that your website is mobile friendly is of utmost importance to ensure your online success.

We have the expertise to make certain that your site is fully optimised for mobile devices.

Offsite SEO

We provide a bespoke and fully tailored SEO service; tailoring our strategy to your company's needs in terms of developing your online presence.

Whether this is strategising about link building, developing a public relations strategy or even assisting with your outreach activities, we can help.

Reputation Management

Reputation management is the practice of influencing stakeholder perceptions and public conversations about an organisation and its brands.

Monitoring perceptions and dialogues, responding to reputational threats, and actively grabbing opportunities to enhance one's reputation are all part of it.

Why Hire An SEO Agency?

Specialist Knowledge Leads To Superior Returns

If you are already performing SEO or want to start, one common question is whether you should outsource your SEO activities to an agency.

Control and financial concerns may make you hesitant to hire out, but often outsourcing to an agency can be a far more efficient option.

All too often, managers attempt the DIY option to save money but end up in over their heads, wasting both time and resources.

That’s not to say insourcing isn’t necessarily the right option for you, but if you’re on the fence, these are the reasons that it would be beneficial to hire an SEO agency.

SEO agencies have a wide range of specialist tools in their arsenal which enables them to provide you with insights into your business you might otherwise have missed. These tools typically come with a hefty price tag and necessitate thorough knowledge and understanding in order to be used effectively. 

By utilising an SEO agency, you gain access to experts who have this knowledge at their fingertips.

Using these tools allows us to provide you an comprehensive insight into your customer base, who they are, what they are purchasing, what they are searching for and which devices they are using. 

This allows us to be smart in our approach and target the audience you require to improve sales and traffic to your website.

With the help of an SEO agency, you can monitor the SEO work being performed on your website. Allowing you to examine what works and what doesn’t. Results are what motivates an SEO business, and staying on top of this is crucial to what we do.
SEO is so much more than simply optimising for rankings or crawling your website. A big benefit of the optimisations we carry out is to help your users arrive on-site. This allows us to drive relevant traffic, with the search intent to convert (whatever that conversion may be) to your site.

When you have in-house SEO staff, you might sometimes isolate yourself from reality.

You intuitively comprehend your brand, its values, and your customers, but in essence, sometimes you may be too close to perceive what people outside of your company bubble may see.

An SEO marketing agency may offer a fresh perspective on your brand, your business, and your customers.

In-house SEO is significantly more expensive than outsourcing to an agency.

It requires sufficient funds to cover the salary of at least one SEO professional and I f you want to achieve the kind of performance you would anticipate from an agency, your team and business would need to grow and expand.

Likewise, experience levels differ. As individuals, we all have knowledge gaps. You may engage an in-house SEO specialist who can perform basic SEO tasks, but it’s likely you will need an agency with the time and expertise to provide more technical support.

As an SEO agency, we have access to tools that enable us to complete the job as precisely as possible. These tools are the lifeblood of any SEO firm. They are what we live and breathe. Tools like Google Analytics, Ahrefs, Sistrix, and Hootsuite are constantly evolving, and new tools emerge.

Hiring an SEO agency relieves you of the burden of learning the intricacies of these tools. You also save money because the tools can be quite expensive, and depending on your skill level, you may need some additional training to get the most out of them. We already have the most up-to-date tools and software at TSCA. Our teams are experts at utilising them and delivering campaigns and results that transform your business.

Negative SEO refers to the practise of using black hat SEO techniques on another website.

An SEO attack is typically launched by a disgruntled competitor and his or her minions with the goal of lowering that site’s rankings.

Most SEOs are content to follow the rules. We publish our content, promote ourselves on social media, and roll with the punches whenever Google changes their algorithm.

But every now and then, you get on the wrong side of someone who doesn’t share your moral compass. They engage in shady behaviour. They may attempt to clog your website with hundreds of spammy links, flood Yelp with fake reviews, or simply hack your website.

Negative SEO is a real threat that can result in decreased organic search visibility and revenue. However, it is possible to counteract negative SEO.

If you hire a search engine optimization (SEO) firm, you can expand your reach and get more out of your existing efforts without adding staff.

When dealing with an SEO agency, scaling up your SEO just requires increasing your SEO retainer. Spending extra money allows the firm to dedicate more man hours to your advertising.

If you hire a reputable SEO firm, they will be able to supply you with data and insight into the evolution of your target market and the path your customers take to reach their goals.

Real-time questions typed into search engines like Google are referred to as “search queries.” A SERPs (search engine results page) analysis is another service you can anticipate from your SEO agency.

This is where your SEO team will analyse what the top websites in your field are doing and devise a strategy for you to rank first.

A professional SEO business will use its tools, knowledge, and expertise to guarantee that your site is the epitome of user friendliness.

This is because the Google algorithm can decide what constitutes a good or bad user experience so providing a great user experience is critical to the success of any website.

There are a few approaches your organisation can take. From testing how quick the site is to ensuring that it is compatible with all devices, from phones to PCs to tablets.

SEO is a fast-paced, ever-changing industry. To be successful, you must be immersed in all the latest SEO strategies and techniques.

An SEO agency is staffed with search professionals who are always learning about the industry and who constantly stay up to date on the latest trends.

Hiring an SEO agency ensures that you will have someone working on your site who is one step ahead of the competition.

Most business owners and managers do not have the luxury of time, especially for a strategy as time-consuming as SEO.

SEO is a never-ending process that needs numerous hours of study, optimization, and maintenance.

When you outsource SEO to a company, you get a team of experts behind your brand, allowing you to focus on other aspects of your business.

This is one of the reasons why many firms find it appealing to hire an SEO agency; they specialise in entirely managing your search marketing strategy nearly 24/7.

An agency can handle all of the time-consuming duties associated with search optimization, such as:

What To Look For?

Communication, Expertise, Results & Shared Values

When you’re looking for an SEO agency to help you improve your online visibility and organic search results, there are a few things you should keep in mind.

Here are some of the things you should look for in an SEO agency:

When you’re looking for an SEO agency, you want to make sure you find one with a good reputation. There are a lot of scammers and fly-by-night operations in the SEO world, so you want to make sure you find an agency that is reputable and has a good track record.

Make sure to ask for case studies and references from past clients. This will give you a good sense of the results they’re able to deliver. They should be able to show you how they’ve helped other businesses in your industry achieve success.

You also want to make sure you find an agency with experience.

SEO is constantly changing, so you want to make sure you find an agency that is up-to-date on the latest trends and changes.

Make sure they have a solid understanding of SEO. It’s also important to make sure the agency you’re considering has a solid understanding of your industry.

You want to make sure you find an agency that is focused on results.

There are a lot of agencies out there that will try to sell you on a lot of bells and whistles, but at the end of the day, you want an agency that is going to focus on getting you results.

Be sure to ask about the agency’s approach to SEO. This includes both on-site and off-site SEO. They should be able to explain their approach and how it can benefit your business.

By considering these factors, you can be sure to find an SEO agency that’s a good fit for your business.

Make sure to also consider the pricing when looking for an SEO agency.

You want to make sure it is affordable and within your budget. monthly SEO retainer.

There are a lot of things to consider when looking for an SEO agency. Be sure to keep these things in mind to help you find the best fit for your business.

  • Communication
  • Expertise
  • Proven Results
  • Shared Values

When looking for an SEO agency, you want to find one that has a good reputation, is experienced, and is focused on results. Additionally, you’ll want to ask about their approach to SEO and make sure their pricing is affordable.

Communication

Working with any SEO business necessitates some amount of interaction between the client and the agency.

We need to be able to access specific information as an agency in order to conduct our best work. The information we request will help us create the future campaigns needed to attain your targeted results.

Communication, however, is a two-way street.

So here at The SEO Consultant Agency, we present our clients with monthly reports and regular team calls to ensure they are kept up to date on the work we are doing. We also have a dedicated staff that act as a regular point of contact for our clients, so you're always able to reach someone at the agency.

We take pleasure in building connections with our clients and working closely with them to achieve their objectives.

Expertise

Working with an reputable SEO agency ensures that you are in the hands of industry specialists. As a competent SEO agency we have people on our roster who are visionaries and industry leaders.

So even if you have already an in-house SEO team, you may profit from the assistance of an specialised SEO agency.

Here at The SEO Consultant Agency, we have some of the finest professionals in the industry heading our organic SEO, content, and outreach teams.

Even our competitors are raving on about how great some of our team is.

And our founder - Peter Wootton has even been listed in Grow Traffics Top SEOs in the UK.

Proven Results

We provide a bespoke and fully tailored SEO service; tailoring our strategy to your company's needs in terms of developing your online presence.

Whether this is strategising about link building, developing a public relations strategy or even assisting with your outreach activities, we can help.

Alignment

The relationship between an agency and a firm must be as seamless as the connection between your hands.

Your business should complement the agency you work with, and vice versa.

As hiring an SEO agency is not a quick fix, but rather a long-term solution, you should therefore approach it like you would a long-term relationship.

Therefore, It is essential that the agency you choose to deal with shares your values and understands your objectives.

How Long Does SEO Take?

The Short Answer, It Depends

One of the most frequently requested questions for SEOs is, “How long does SEO take to show results?”

It’s a popular topic in the industry and it makes sense too.

Businesses, understandably, want to know when they’ll see a return on their investment, but SEO isn’t like paid media, where returns can be seen practically immediately after the advertisements are activated.

SEO success takes time to manifest so while there is no definitive answer regarding how long it takes to notice organic benefits from your SEO efforts, most subject-matter experts agree that it usually takes four to six months.

However, newer businesses with particularly low domain authority may take longer to rank.

How Much Does SEO Cost?

Well, how far do you want to take things?

Many business owners recognise SEO’s significance, but many struggle to put a number on the expense because the industry sees such large price swings.

The days of outsourcing your SEO for a pittance and having someone else submit your articles and directories are over.

If you want to make your impact in today’s competitive digital market, you need a well-rounded plan.

It is the responsibility of your SEO company to develop engaging content, enhance the user experience, and fine-tune the site’s technical aspects.

When comparing agencies, it is crucial to keep in mind that links remain a top ranking element, however many do not include link-building services as part of their plan.

In the past, SEO was less dependent on content, required less Web development expertise, and there were still various “shortcuts” an unscrupulous agency could take to provide users with results at a low cost (less than $500/month), but as you can probably guess, things have changed and that is no longer the case.

As an agency, we have a lot of different factors to consider before quoting a price to you, for example your business goals, target audience, current website optimization, the strength of your competition, alongside much, much more.

We can assure you that whilst the prices that we may quote you aren’t necessarily the cheapest, they are fair, and accurately represent the work that is required for you to gain traction in your industry.

With SEO being a marathon of sorts, who would want to run with cheap trainers, when you can get Mizuno Wave Rider’s? (best running shoes – 2022)

Frequently Asked Questions

What would you like to know?

Here are the answers to some of the most frequently asked SEO questions.

SEO, also known as Search Engine Optimization, is the process of optimising web pages in order to increase their search engine rankings for organic search.

Google is the world’s largest and most sophisticated search engine, analysing and indexing hundreds of web pages every minute.

Amongst hundreds of other variables, Google evaluates such factors as ‘keyword density‘ and ‘backlinks’ when determining the relevance and authority of a web page.

Based on these computations, pages are ranked, and the search results are displayed in this order.

Sounds reasonable, right?

Well, there’s a bit more to it as  Google’s smart programmers utilise top-secret algorithms to determine the success of your search.

This algorithm is totally proprietary and varies based on current trends, seasons, and search regions.

No firm in the world has access to this complex algorithm, however we’ve worked in the industry long enough to be able to extrapolate long term trends from this constantly evolving algorithmic shifts.

Local SEO is a search engine optimization (SEO) strategy that helps your business appear more prominently in Google’s local search results.

Local SEO can assist any firm that has a physical location or serves a geographic area.

To understand local SEO, though, you must first understand how Google works.

How have search engines evolved?

Because there were few websites in the early days of the internet, surfing the web used to be simple. However, as the internet grew in popularity, search engines were developed to help people discover the sites they were looking for more easily.

When you typed a term into a search engine, it was matched to webpages that included the keywords in your search phrase. Google took a similar approach, but it swiftly surpassed the competition when it became the first search engine to use links between websites to determine which websites were reputable and had authority.

Google now considers hundreds of indicators, both on and off your website, to evaluate whether it is relevant enough to display as a search result. Your “digital footprint” is made up of factors, each with a different weight or value that the search engine uses to provide results. Your digital footprint influences whether or not you appear as a top result in a Google search.

So, how exactly does Google work?

When you enter a search term into Google, it examines the pattern of several website signals, or ranking factors, such as how relevant your site is, to provide a list of pages that match your query.

Most people are unaware that Google does not perform a live search of the entire internet every time they type something into the search bar. It’s actually examining a cached duplicate of all the sites discovered by Google. This replica is known as the Google Index.

Google crawls the web with little programmes known as “spiders” to create the index. Each spider operates in the same manner: it begins on a single page, then follows the links on that page, then looks at information on subsequent pages, and so on.

The index is produced as web information is crawled and stored on Google’s servers. The spiders operate on a massive scale, crawling trillions of pages at breakneck speed. This keeps the index as current as possible, and new sites and connections are discovered quickly.

How does Google rank search results?

Google ranks hundreds or thousands of websites instantly using a variety of techniques. These operations are referred to as algorithms. When a user searches for something on Google, an algorithm scans the index and displays a list of pages that are relevant to their search in organic results. Based on the relevance, importance, and popularity provided by inbound links, those results are selected and ranked.

The algorithm examines a number of both on- and off-site variables to decide whether websites provide content pertinent to your search. The list is expanded to include all pertinent websites, and it is then ordered by prominence. The algorithm chooses which websites best respond to your search query, once more referring to the many on-site and off-site parameters, and those websites are presented at the top of the search results.

Enhancing your SEO affects your website’s relevance, prominence, and link popularity aspects. If the appropriate digital footprint components are optimised, your site will appear higher in more search results.

Local SEO is different

What about organic results for local searches? After examining the behaviour of users throughout trillions of searches, Google determined that customers searching for specific sorts of companies require local results. Google’s local search algorithm contains a proximity component, which is a fancy way of saying that when you search for a local phrase, Google considers your location (a query with local intent). This occurs even if the searcher does not mention a city name or the phrase “near me.”

If you’re at work and want a pizza delivered for lunch, for example, Googling “pizza delivery” will return a list of nearby establishments in its local SERPS (search engine result pages).

If you conduct the same search at home, though, you will obtain entirely different results. This makes logical, given that you require pizza delivered from a local location.

Local search has existed for many years, but it was limited due to the fact that individuals exclusively used desktop computers. With the recent increase in mobile internet connectivity, however, mobile search has increased, making local SEO crucial for the success of any business selling local products or services as well as local marketers.

What’s important about local SEO?

What does this imply for search engine marketers? While the local map pack is featured within the usual Google organic search results, the primary Google search results for local rankings and the local map pack results are powered by independent algorithms. As a local business, you have the opportunity to simultaneously appear in the primary organic search results and the local map pack.

If you’re new to online marketing for your business, one of the greatest problems is determining what you should prioritise to maximise the effectiveness of your efforts.

Moz, a provider of marketing analytics tools, publishes its annual Local Search Ranking Factors survey, which covers the top 35 to 40 local SEO specialists worldwide. Its results provide the most comprehensive understanding of the elements that determine local search visibility.

Localized content and local link popularity are factors, just as they are in Google’s traditional search algorithm, so it’s important to build local landing pages for each of your locations – especially if you have multiple locations – where you should include not only your business name but also its details such as address and phone number as well as optimise their titles tags, meta descriptions, and adhere to SEO best practise. This should also be factored into your content marketing and link development strategies.

In addition, location-based factors such as having a business listing in Google My Business, local citations from data aggregators, and review signals – which should be published by your local customers – are also factored into your local SEO rankings, and as a result, you should also take them into account in your local SEO efforts.

It’s also important to note that there are local search-focused SEO tools that can help you develop local oriented SEO audits, including local keyword research, building citations, managing your Google My Business listings, business profile, and Google posts, and monitoring your inclusion in local packs.

As in Google’s traditional search algorithm, website content is a significant consideration, but location-based variables such as Google My Business, citations, and review signals are also incorporated.

International SEO is the process of optimising your website so that search engines can readily recognise the nations and languages you wish to target.

While not every website has the ability to generate revenue from international consumers, international SEO can greatly expand your audience if it does.

After all, there are millions of individuals who would benefit from reading what you have to offer, but they won’t be able to locate it if it isn’t localised to their country (or translated into their language).

An ideal strategy for expanding your organisation, international SEO can help your content, products, and services appear in search results all over the world.

The best way to increase the credibility of your website is to get other credible websites in your field to link to it.

Google thinks that the most important sign that your website is trustable is when other websites link back to it. Google looks at how many backlinks you have and how credible the websites that link to you are.

Think about quality over quantity. One link from the New York Times will help your website’s rankings much more than 50 links from brand-new blogs (more on some of our favourite link building techniques here).

Calm down! Manual fines are frequently recoverable if the proper recovery procedures are followed, however this varies with the severity of the harm. A low quality backlink profile is the most common reason for a manual penalty in Webmaster Tools. In light of the improvements in search engines over the past several years in regards to links, many businesses have been penalised with manual penalties as a result of earlier activity that was intended to manipulate the system. The steps taken to have them eliminated are routine, however they may differ slightly from case to case. Wherever possible, we alway advise seeking expert help when dealing with a manual penalty.

The goals of your organisation should guide your decision on the scope of your SEO campaign.

For businesses with a brick-and-mortar location in a certain region, like Manchester, where they hope to attract more local customers, a local search engine optimisation (SEO) campaign is an excellent strategy.

However, if your company is based online or does business on a national or worldwide scale, then you will likely need a more robust national or international SEO plan in order to target all your target audiences.

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