Google+ Local (formerly Google Places)

Overview of Google+ Local

Google+ Local serves as a comprehensive business directory integrated with Google Maps and local search functionalities. Businesses can manage their profiles, engage with customers, and provide up-to-date information through this platform. The transition from Google Places to Google+ Local was a significant step in integrating local business information with Google’s broader search and social networking ecosystem.

Historical Development of Google Places

Google Places was launched in 2004, initially as Google Local, enabling users to search for businesses and addresses using Google Maps. Over the years, Google Places underwent several enhancements, incorporating various technologies and features from acquisitions and internal development. By 2013, Google Places was rebranded and integrated into Google+ Local, reflecting a broader shift towards integrating local business information with Google’s social network and other services.

Creating and Managing Google+ Local Entries

Businesses can create and manage their Google+ Local entries either through automatic generation by Google or by manually setting up their profiles. Google uses publicly available information, such as data from directories and address databases, to create initial business listings. Businesses can claim and verify these listings to manage their details. This process typically involves verifying ownership through various methods, including HTML tag verification or postcard verification.

Integration with Google+

The integration of Google Places into Google+ Local marked a significant evolution in local search. Google+ Local allowed businesses to leverage social features, enhancing user interaction and engagement. Businesses must now have a Google+ account to manage their Google+ Local profile, providing opportunities for increased visibility and customer interaction. Features include customizable business pages, photo uploads, customer reviews, and social engagement tools like Google Hangouts.

Advantages of Google+ Local for Businesses

Google+ Local offers several advantages for businesses:

Enhanced Visibility: Businesses are more prominent in search engine results pages (SERPs) and Google Maps, improving their chances of being discovered by local customers.

Customisable Profiles: Companies can create a detailed profile with a profile picture, cover photo, and photo albums to showcase their products or services.

Customer Interaction: Businesses can engage with customers through reviews, comments, and Google Hangouts, fostering better relationships and customer service.

Ratings and Reviews: Customers can leave ratings and reviews, which can influence a business’s reputation and search visibility.

Social Integration: Businesses can use Google+ to post updates, share content, and generate positive social signals that contribute to improved search rankings.

Local Search and Universal Search Integration

With the advent of universal search in 2007, Google integrated results from various vertical search functions into its main search results. This included local business listings from Google Maps. Today, when users perform local searches, they often see a map and a list of nearby businesses, enhancing the relevance of search results based on location.

Impact on SEO and Search Rankings

Having a well-optimised Google+ Local profile is crucial for local SEO. It helps businesses maintain a strong presence in local search results and Google Maps. Properly managed profiles with up-to-date information, positive reviews, and engagement can improve a business’s local search rankings and overall online visibility. Additionally, integrating your Google+ Local profile with your website can reinforce your domain’s authority and relevance.

Technical Specifications for Index Inclusion

To ensure that your business is included in Google’s index, it is vital to ensure that your website is technically accessible to search engines. This means all pages and content should be easily crawled and indexed. If your business is not showing up in search results, it may be due to indexing issues or the need for profile verification.

The Transition to Mobile-First Indexing

With Google’s shift towards mobile-first indexing, the primary information for search indexing is now gathered from mobile versions of websites. Businesses must ensure that their Google+ Local profiles and websites are mobile-friendly to maintain strong visibility in search results. This transition emphasizes the importance of a responsive design and mobile optimization.