SEO News & Insights

Zero-Volume Search Keywords
Why You Should Target Zero-Volume Search Keywords

Targeting zero-volume search keywords can unlock hidden potential for your content strategy. Despite low search numbers, these niche keywords face less competition and attract specific audiences. By incorporating them into your SEO efforts, you can enhance visibility, drive traffic, and establish your site as an authority. Let TSCA help you identify the right keywords for success!

by Peter Wootton
1st October 2024
search intent
A Guide to Search Intent in SEO

Understanding search intent is crucial for creating SEO-friendly content that aligns with users' needs. By identifying whether searches are informational, commercial, transactional, or navigational, you can craft content that ranks higher and attracts the right audience. At TSCA, we specialise in tailoring SEO strategies that boost visibility and engage users. Contact us to learn more!

by Peter Wootton
SEO
1st October 2024
TikTok SEO: How to develop Your Brand in 2024
TikTok SEO: How to develop Your Brand in 2024

TikTok SEO is revolutionizing digital marketing as brands adapt to a platform where Gen Z seeks information. With its personalized algorithm and engaging content, TikTok is becoming a go-to for discovery. By leveraging trends and utilizing strategic hashtags, businesses can enhance visibility and drive conversions. Ready to harness TikTok for your brand? Let TSCA guide you!

by Peter Wootton
30th September 2024
Ways You Can Improve Traffic Conversions On Your Site
16 Ways You Can Improve Traffic Conversions On Your Site

Struggling with low conversions despite high traffic? You're not alone! Many website owners face this issue, where traffic remains just a vanity metric. Fortunately, there are effective strategies to transform visitors into customers. From A/B testing and optimizing site speed to refining your call-to-action buttons, these 16 techniques can lead to immediate improvements. Ready to boost your conversion rates? Let's dive in!

by Peter Wootton
27th September 2024
Effective Search Marketers
The 7 Habits of Highly Effective Search Marketers

In today’s digital landscape, the principles from Stephen Covey’s The 7 Habits of Highly Effective People are just as relevant for search marketers. From being proactive and setting SMART goals to understanding consumer needs and fostering cross-channel synergies, these habits guide marketers in adapting to change. By honing your skills and optimizing your campaigns, you can achieve meaningful results. Let’s explore how these habits can enhance your search marketing effectiveness!

by Peter Wootton
27th September 2024
Colour Schemes For Great Web Design
A Guide to Combining Colours & Colour Schemes For Great Web Design

Are you struggling to find the perfect colour combinations for your website? Look no further! This guide offers a curated list of about 45 effective designs showcasing workable colour schemes, complete with hex numbers. Discover the importance of colour in web design, tips for using colour intuition, and essential rules for creating visually appealing sites.

by Peter Wootton
23rd September 2024
What are Orphan Pages?
What are Orphan Pages?

Orphan pages are unlinked web pages that can negatively impact your site’s SEO by preventing indexing and wasting crawl budget. Without internal links, these pages struggle to rank and may harm user experience. Identifying and fixing orphan pages through proper integration or removal is crucial for enhancing your site’s visibility and ensuring valuable content is accessible.

by Peter Wootton
SEO
23rd September 2024
WordPress Loop: What is it & How to Use it?
WordPress Loop: What is it & How to Use it?

The WordPress Loop is a crucial PHP code snippet used to display blog posts within a WordPress theme. It retrieves and organizes post data, dynamically showcasing content on your site. Understanding how to implement and customize The Loop is essential for displaying blog posts, page templates, archives, and more. This guide provides practical examples to help you harness its full potential.

by Peter Wootton
3rd September 2024
52.2% of worldwide website traffic comes from mobile.
Statista