SEO News & Insights

SEO Consultants: Who They Are and Why Your Business Might Need One
SEO Consultants: Who They Are and Why Your Business Might Need One

An SEO consultant helps your business boost visibility, attract organic traffic, and improve search rankings. By optimising your site and implementing tailored strategies, they make it easier for potential customers to find you. At TSCA, we specialise in SEO solutions that drive long-term growth. Discover how partnering with an expert can elevate your digital success.

by Martyn Siuraitis
22nd January 2025
silly google
Does Google Actually Rank the Best Results?

Google's algorithm is designed to rank the most relevant, high-quality search results by analysing over 200 factors. However, this ideal is often compromised by commercial biases, SEO tactics, and algorithmic limitations. For instance, companies like The Colchester SEO Company may rank highly due to keyword-rich domains or paid ads, not always because they offer the best services.

by Peter Wootton
SEO
26th January 2025
How Much Do Google Ads Cost?
How Much Do Google Ads Cost?

Understanding the cost of Google Ads is crucial for effective budget management. Costs can range from £0.20 to over £5 per click, influenced by factors like keyword competitiveness, industry, and ad quality. Explore how to navigate these variables and maximise your return on investment with our comprehensive guide on Google Ads pricing.

by Peter Wootton
26th January 2025
website conversion rates
A Guide To Improving Your Website’s Conversion Rate

Boosting your website’s conversion rate is essential for transforming visitors into customers. In this guide, we explore strategies to enhance conversions, from targeting qualified users and providing multiple conversion options to simplifying forms and showcasing testimonials. Discover actionable tips that can be implemented across various industries to improve your website’s performance and drive results.

by Peter Wootton
28th January 2025
SEO Content Writing: A Beginner's Guide
SEO Content Writing: A Beginner’s Guide

SEO content writing is essential for driving organic traffic and converting leads. It requires a strategic approach that goes beyond mere keyword optimisation. By understanding your audience’s needs, addressing their pain points, and providing valuable, high-quality content, you can significantly enhance your SEO efforts and foster lasting relationships with your audience.

by Martyn Siuraitis
7th January 2025
digital-marketing-quotes
100 Inspiring Digital Marketing Quotes to Motivate You and Your Business

In a fast-paced digital landscape, inspiring quotes can provide the motivation needed to elevate your marketing strategy. From Seth Godin’s insights on storytelling to David Ogilvy’s wisdom on trust, these 100 quotes will empower you to connect with your audience, foster engagement, and drive growth for your business.

by Peter Wootton
28th January 2025
Common SEO Mistakes
Common SEO Mistakes That Small Business Owners Should Avoid

Small businesses often overlook crucial SEO practices, risking their online visibility. Common mistakes include poor keyword selection, neglecting mobile optimisation, and ignoring local SEO. These errors can hinder your search rankings and limit customer engagement. By recognising these pitfalls and prioritising SEO, you can enhance your online presence and compete effectively in the digital marketplace.

by Peter Wootton
SEO
7th January 2025
52.2% of worldwide website traffic comes from mobile.
Statista