SEO News & Insights

blogging improves seo
How Blogging Improves SEO

Blogging isn't just for personal use, it’s a powerful tool for businesses. Regularly updated blog content keeps your site dynamic and engaging, boosting trust and user engagement. This signals to search engines like Google that your site is active, improving your SEO ranking and visibility. Start blogging to connect, inform, and grow your audience.

by Peter Wootton
10th November 2024
multi lingual business seo
SEO Tips for Multilingual Businesses

For multilingual businesses, SEO goes beyond simple translation. AI tools like Google Translate may save time but often miss nuances that impact SEO and user engagement. To succeed internationally, invest in SEO translations and localisation that adapt content to resonate with the target audience, boosting visibility and improving search rankings effectively.

by Peter Wootton
SEO
10th November 2024
strategic-ai-seo
How to use AI in Your SEO Strategy

AI has revolutionised SEO by streamlining time-consuming tasks and boosting efficiency. While AI excels at content ideation, keyword categorisation, and structuring content, it’s essential to use it wisely. Avoid relying solely on AI for long-form content, as human oversight ensures originality and alignment with brand voice. Embrace AI for optimisation without sacrificing quality.

by Peter Wootton
SEO
9th November 2024
ai strategy
Leveraging AI Strategies for Your Google Campaign in 2024

In 2025, leveraging AI strategies in Google campaigns can revolutionise performance. From smart bidding and automated campaign creation to enhanced targeting, AI allows for real-time optimisation, ensuring your ads reach the right audience with maximum efficiency. Explore how AI can streamline your Google Ads approach and drive better results.

by Peter Wootton
9th November 2024
ppc landing pages blog
PPC Landing Pages That Convert: Key Strategies and Pitfalls to Watch For

Effective PPC landing pages are essential for driving conversions and maximising ROI. This guide covers key strategies to optimise your landing page design, copy, and call-to-action placement, while also highlighting common pitfalls to avoid, like cluttered layouts and slow load times. With focused improvements, you can enhance user engagement and boost the success of your Google Ads campaigns.

by Martyn Siuraitis
28th October 2024
social justice seo
Disruptive SEO: Catalyst for Social Growth and Evolution

Disruptive SEO challenges traditional strategies by fostering social growth and inclusivity. Beyond search rankings, it drives connections through innovative technologies like AI, AR, and blockchain. By prioritising diverse voices and ethical content, disruptive SEO empowers communities, challenges power structures, and paves the way for a more democratic and socially responsible digital landscape.

by Peter Wootton
SEO
17th October 2024
fake-seo-awards
SEO Awards Are Overhyped And Many Agencies Don’t Deserve Them

SEO awards can often be misleading, favouring agencies that prioritise flashy presentations and high budgets over real SEO results. Many awards are pay-to-play, lack transparency, and reward style over substance. Businesses seeking SEO expertise should look beyond awards and focus on proven results, transparency, and the long-term value an agency delivers to clients.

by Peter Wootton
SEO
15th October 2024
wordpress vs craft cms
Is WordPress better than Craft CMS?

WordPress and Craft CMS each bring unique strengths to the table. WordPress excels in ease of use, budget-friendliness, and community support, making it ideal for non-technical users and smaller projects. Craft CMS, on the other hand, shines with scalability and customisation, appealing to developers handling complex sites. Ultimately, WordPress is best for quick, budget-friendly solutions, while Craft CMS suits projects needing tailored, flexible content structures.

by Peter Wootton
12th October 2024
Website Redesign: When and Why You Should Do It
Website Redesign: When and Why You Should Do It

Your website might need a redesign if it's outdated, slow, or misaligned with your brand. Modernising your site boosts user experience, aligns with SEO best practices, and reflects your business's evolution. At TSCA, we ensure websites are optimised, on-brand, and user-friendly. Ready to revamp? Contact us to elevate your online presence.

by Martyn Siuraitis
3rd October 2024
link building techniques
Unique and Underappreciated Techniques for Link Building in SEO

Discover innovative and often overlooked link-building techniques that can elevate your SEO strategy. This guide explores methods such as brand mention reclamation, broken link building, and the use of interactive content like quizzes and infographics. These creative strategies not only improve your backlink profile but also help boost search rankings and authority without relying solely on traditional outreach.

by Martyn Siuraitis
2nd October 2024
52.2% of worldwide website traffic comes from mobile.
Statista