In the heyday of traditional marketing, attracting and retaining customers was an intimidating task for local business owners to accomplish, especially when the inflated budgets of larger businesses made it difficult to compete. Today, there are many different avenues for business owners to interact with consumers, and social media makes it easier than ever for […]
Amazing customer service may seem like a lot of extra work on a short-term basis, but it does improve your brand image and goodwill, which means a lot in the long run. No matter how big or small your business is, you must focus on making your customers happy. There are many ways to do […]
Have you ever noticed that some website URLs start with HTTP while others start with HTTPS? Maybe you’ve noticed a tiny lock icon in the top left corner of your browser? What exactly does it all mean? Websites that are HTTPS have an SSL certificate. SS-what? SSL stands for Secure Sockets Layer and is a secure […]
Search Engine Optimization—or SEO—is a term that may sound scary at first, but is simple when you break it down. It’s the process of optimizing your online content (website, blog or otherwise) for search engine algorithms like Google’s. Search engine algorithms are what look at all the content on the web, and lay it out […]
Gone are the days of a “form over function” internet. Where once the simple novelty of seeing a business online, in any fashion, was often enough. Now, today’s more savvy audiences simply want to get where they are going. So with the priorities of today’s business websites being speed and ease of use, here are […]
UX refers to user experience. User experience describes how a person interacts with a product, system or service and their perception of the interaction. In franchise marketing, UX refers to the way a candidate interacts with your online collateral, particularly your website. Included in UX are qualities like page speed, navigation, readability and elements of […]
As a franchisor, you likely have a solid idea of what it takes to be successful in your system. You’ve paid attention to your top-performing franchisees and may have even noted their similarities, from their age to their education level. But did you know this information could be used to develop buyer personas? Let’s learn […]
If you have a start-up business that needs more visibility than online marketing is likely something that’s on your mind right now. The internet is a huge place with a wide variety of marketing opportunities, and it is going to be a crucial tool in start-up marketing for your new business. There are many different […]
As an entrepreneur, digital marketing for small businesses may seem overwhelming. There are so many aspects of marketing; you may even feel that digital marketing isn’t as crucial for your brand or that it’s too complex to benefit from it. Did you know that 90 percent of small businesses use a combination of digital and traditional marketing? […]
Despite the many years since John Dewey quantified the consumer decision-making process—and rigorous research on the topic—the steps haven’t changed much. What has changed, in reality, is the way that marketers can reach and assist consumers in the buying decision process. The consumer decision process takes place over five stages, the first being “Need” and […]
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