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Google recently announced that they’d be introducing two new link types: Rel=” sponsored” and Rel=”ugc.” These will be the first attributes introduced since nofollow and follow links which surfaced over 15 years ago now. Naturally, this is a hot topic for Webmasters and link builders. So, what is the update? What’s on a need-to-know basis? And more importantly, how will Google’s link update affect […]

Those who work within the digital PR team (outreach, content promotion, campaign performance- whatever job title you may hold) will know that it can be very frustrating when you receive no response from people you contacted with your campaign content. There are many tactics you can use to increase the chances of journalists and publishers […]

SEO – or search engine optimisation – is a method of increasing the volume and quality of traffic to your website through unpaid search engine results. In recent years, a great many business transactions have shifted online and law firm marketing has taken a similar turn as a result. But how can you use SEO for solicitors? Your website […]

If you’re searching for the best ways to grow your accountancy practice, investing in marketing should be at the very top of your list. However, that “investment” does not necessarily need to be financial. One of the most effective approaches to business development for accountancy practices is the use of digital marketing to produce excellent results cost-effectively. From […]

Achieving a great deal of traffic through your site is fantastic – but how can you ensure that those visitors are likely to engage your services? Your online activities need to be honed to attract the relevant service users – and, in the case of accountancy firms, that usually means local professionals and businesses before […]

Digital PR is in demand now more than ever, with web-based promotional techniques being utilised within every sector, including legal. Digital PR agencies can provide the know-how and deliver impressive results when it comes to raising the profile of lawyers and solicitors – but does legal PR work? What are the best approaches to digital PR […]

Despite the title giving us a golden opportunity to blow our own trumpet here, we’re going to keep this informative. The SEO services market is certainly busy, and many business owners will be familiar with phone calls or mailers from agencies looking to supply their services. But what should look for when hiring an SEO company? […]

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