Website Structure | TSCA

Question 1

What is cornerstone content?

Accepted Answer

Cornerstone content refers to the most important and comprehensive pieces of content on your website. These articles or pages serve as the foundation of your site’s structure, covering key topics in depth and linking to related, supporting content.

Question 2

Why is cornerstone content important for SEO?

Accepted Answer

Cornerstone content helps establish your website’s authority by focusing on key topics and improving internal linking. It signals to search engines which pages are most valuable, boosting rankings for those pages while improving the user experience.

Question 3

How do I choose topics for cornerstone content?

Accepted Answer

Choose topics that align with your business goals, resonate with your target audience, and represent broad, evergreen themes. These topics should be central to your niche and likely to attract significant search traffic over time.

Question 4

How is cornerstone content different from regular blog posts?

Accepted Answer

Cornerstone content is broader, more detailed, and focuses on evergreen topics. Regular blog posts are typically shorter, more specific, or time-sensitive, often linking back to cornerstone pages to support them.

Question 5

What makes good cornerstone content?

Accepted Answer

Good cornerstone content is:

In-depth and well-researched
Optimised for relevant keywords
Engaging and easy to read
Rich with internal links to related content
Regularly updated to remain accurate and relevant

Question 6

How many cornerstone content pieces should a website have?

Accepted Answer

The number depends on your website size and goals. A small site might have 3–5 cornerstone articles, while larger sites could have dozens, each covering distinct but related topics within your niche.

Question 7

How do I optimise cornerstone content for SEO?

Accepted Answer

Optimise cornerstone content by targeting high-traffic, competitive keywords, using clear headings and subheadings, adding meta descriptions, and including links to and from related content. Ensure it provides value and effectively answers user queries.

Question 8

Should cornerstone content be linked to other pages?

Accepted Answer

Yes, cornerstone content should be linked to from other related pages within your website. These internal links signal to search engines that the content is significant and help users navigate your site.

Question 9

How often should cornerstone content be updated?

Accepted Answer

Cornerstone content should be reviewed and updated regularly, ideally every 6–12 months. Updating ensures it remains relevant, accurate, and competitive in search rankings.

Question 10

Can cornerstone content be in formats other than articles?

Accepted Answer

Yes, cornerstone content can take various forms, including guides, eBooks, video content, or resource hubs. The format depends on what best suits your audience and delivers the most value while covering the topic comprehensively.

Tag: Website Structure

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