Topic: Digital Marketing

digital public relations
What is Digital PR & How Can It Benefit Your Business?

Digital PR is a strategic approach that enhances your brand’s online presence and credibility. By creating engaging stories, it builds trust, strengthens audience connections, and boosts search rankings through quality backlinks. Unlike traditional PR, digital PR offers precise measurement and targeted results, turning interest into action and driving profitable growth.

Digital PR
A Beginners Guide to Digital PR

Digital PR has evolved beyond traditional press releases and media outreach to include powerful tactics like content marketing, social media, and SEO. This comprehensive approach enables brands to build deeper connections with their audiences, enhancing visibility and trust. Our guide explores how to run impactful digital PR campaigns and measure their success effectively.

by Peter Wootton
15th November 2024
Anomaly Detection
Understanding Anomaly Detection: A Comprehensive Guide

Anomaly detection is a vital data analysis technique used to identify patterns that deviate from the norm, signaling potential issues like fraud or system failures. This method, which spans statistical, machine learning, and deep learning approaches, finds applications in finance, cybersecurity, healthcare, and more, enhancing risk mitigation and operational efficiency.

by Peter Wootton
15th November 2024
Digital Marketing Budgets
How To Create A Digital Marketing Budget

Creating a digital marketing budget can feel like a gamble, but with strategic planning, it can align spending with business goals and maximise ROI. This guide covers essential components, budget creation, common pitfalls, and helpful tools to streamline planning. Learn how to allocate resources effectively, avoid mistakes, and adjust your budget for continuous growth.

by Peter Wootton
15th November 2024
ab conversion testing
A/B Testing: How to Use It For Your PPC Campaign

A/B testing is an essential method for refining PPC campaigns and boosting performance. By comparing two ad versions, you can pinpoint which elements resonate best with your audience, enhancing engagement and conversion rates. Properly setting up and analysing A/B tests helps identify what works and guides future strategies for sustained campaign success.

by Peter Wootton
15th November 2024
marketing transparency
5 Reasons Why Transparency is Important for Marketing Success

Transparency is essential for marketing success, fostering trust between brands and audiences. Clear communication builds credibility, strengthens brand reputation, and enhances customer experiences. It also promotes ethical practices, encouraging internal accountability and motivating employees. Embracing transparency in marketing cultivates loyalty, ensures long-term growth, and positions your business as a reliable, trustworthy entity.

by Peter Wootton
14th November 2024
ecommerce metrics
Essential Metrics to Track for a Successful eCommerce Campaign

Tracking essential metrics is key to optimising your e-commerce campaigns and boosting ROI. From conversion rates and average order value (AOV) to customer lifetime value (CLV) and net promoter scores (NPS), understanding these indicators allows you to refine strategies, improve customer experience, and drive sustainable growth. Start leveraging these insights to succeed.

by Peter Wootton
14th November 2024
ai strategy
Leveraging AI Strategies for Your Google Campaign in 2024

In 2025, leveraging AI strategies in Google campaigns can revolutionise performance. From smart bidding and automated campaign creation to enhanced targeting, AI allows for real-time optimisation, ensuring your ads reach the right audience with maximum efficiency. Explore how AI can streamline your Google Ads approach and drive better results.

by Peter Wootton
9th November 2024
wordpress vs craft cms
Is WordPress better than Craft CMS?

WordPress and Craft CMS each bring unique strengths to the table. WordPress excels in ease of use, budget-friendliness, and community support, making it ideal for non-technical users and smaller projects. Craft CMS, on the other hand, shines with scalability and customisation, appealing to developers handling complex sites. Ultimately, WordPress is best for quick, budget-friendly solutions, while Craft CMS suits projects needing tailored, flexible content structures.

by Peter Wootton
12th October 2024
SEO Consultants: Who They Are and Why Your Business Might Need One
SEO Consultants: Who They Are and Why Your Business Might Need One

An SEO consultant helps your business boost visibility, attract organic traffic, and improve search rankings. By optimising your site and implementing tailored strategies, they make it easier for potential customers to find you. At TSCA, we specialise in SEO solutions that drive long-term growth. Discover how partnering with an expert can elevate your digital success.

by Martyn Siuraitis
2nd October 2024
75% of users never scroll past the first page of search results.
HubSpot