Google updates are pivotal moments in the world of SEO, shaping how websites are ranked and discovered online.
This category keeps you informed about the latest algorithm changes, updates, and announcements from Google, helping you adapt and thrive in an ever-evolving search landscape. From major core updates to nuanced tweaks like those affecting page experience, mobile-first indexing, or E-E-A-T (Expertise, Experience, Authoritativeness, and Trustworthiness), we break down what each change means and how to respond effectively.
Stay ahead of the competition with expert insights and actionable advice to ensure your website remains optimised for success.
In 2025, leveraging AI strategies in Google campaigns can revolutionise performance. From smart bidding and automated campaign creation to enhanced targeting, AI allows for real-time optimisation, ensuring your ads reach the right audience with maximum efficiency. Explore how AI can streamline your Google Ads approach and drive better results.