Topic: Technical SEO

Technical SEO

noindex-follow
Noindex Follow: A Comprehensive Guide

Understanding the noindex follow directive is key to refining your SEO strategy. This guide explores how noindex prevents pages from appearing in search results while follow ensures link equity flows. Learn its uses, from managing duplicate content to enhancing privacy, and discover best practices for effective implementation.

by Martyn Siuraitis
29th November 2024
keyword density
Keyword Density in SEO: What You Need to Know

Keyword density plays a pivotal role in SEO, balancing relevance with user experience. This guide explores its history, importance, and optimisation strategies, offering practical tips to enhance your content without risking over-optimisation. Learn how to calculate keyword density, avoid penalties, and utilise tools for a user-friendly, search-engine-optimised approach.

by Martyn Siuraitis
25th November 2024
disavow tool in action
The Disavow File: An Essential Tool for SEO Recovery

Safeguard your website’s rankings with the disavow file, a vital SEO tool for managing harmful backlinks. This guide explores its role in combating negative SEO, protecting your site from penalties, and enhancing long-term success. Learn how to identify, create, and upload a disavow file while avoiding common misconceptions.

by Peter Wootton
25th November 2024
Fragment URL
Fragment URLs: A Comprehensive Guide

In the digital landscape of the 21st century, the way we navigate websites has evolved significantly. Among the various components of a URL, fragment identifiers have become an essential aspect of web navigation. This article aims to provide a comprehensive understanding of fragment URLs, their structure, purpose, and best practices for implementation.

by Martyn Siuraitis
25th November 2024
simplicity flat url
Flat URL Structures: Why Simplicity Matters for SEO

Flat URL structures simplify navigation for both users and search engines, boosting crawlability, user experience, and shareability. By minimizing subfolders, using concise, keyword-rich URLs, and avoiding special characters, businesses can reduce duplicate content issues and enhance SEO performance. Discover how simplicity in URL design creates a user-friendly digital experience while driving better search rankings.

by Martyn Siuraitis
25th November 2024
Crawl budget
Crawl Budget: A Non-SEO’s Guide Ensuring Google Can Access Your Website

Discover the essentials of crawl budget management and why it’s vital for SEO success. Learn how crawl capacity and demand affect Google’s ability to access and index your site, and explore strategies to optimise performance, enhance visibility, and ensure your crucial content gets noticed.

by Martyn Siuraitis
25th November 2024
flat site
Flat Site Architecture: A Comprehensive Guide

In the ever-changing world of web development, several architectural patterns have arisen to address a variety of needs and issues. Flat site architecture is particularly popular due to its simplicity and efficiency. This article seeks to provide a thorough overview of flat site architecture, including its benefits, problems, and practical applications.

by Sophie Bennett
25th November 2024
breadcrumb schema
Breadcrumb Schema: Enhancing Your Website’s SEO

Breadcrumb schema enhances SEO by improving user navigation and search engine understanding. This structured data helps search engines better index your site and can lead to rich snippets in SERPs, boosting visibility and click-through rates. Proper implementation with JSON-LD, consistent structure, and mobile compatibility is key to maximising its benefits for your website.

by Peter Wootton
25th November 2024
accelerated crawling
Accelerated Crawling: Boosting Your Website’s Visibility

Accelerated crawling helps improve a website's visibility by enabling search engines to index pages more efficiently. Key strategies include optimizing site structure, improving page load speed, and regular content updates. By ensuring a well-organized sitemap, effective internal linking, and resolving crawl errors, websites can boost organic traffic, enhancing user engagement and business growth.

by Peter Wootton
25th November 2024
internal-link building
Mastering Internal Link Structure: Boost Your SEO Strategy

Mastering internal link structure is crucial for SEO success. By using descriptive anchor text, maintaining a logical site hierarchy, and linking relevant content, you enhance site crawlability and improve user experience. Avoid common pitfalls like ignoring orphaned pages or overusing exact match keywords. Regularly auditing links ensures a healthy, effective strategy.

by Peter Wootton
25th November 2024

Technical SEO FAQ's

75% of users never scroll past the first page of search results.
HubSpot