What is digital marketing? Simply put, it’s a way for brands to promote themselves to potential customers through the internet, including social media, and other digital communication channels.
Also referred to as online or content marketing, it’s a form of advertising delivered across multiple platforms, allowing businesses to endorse their products or services effectively.
In today’s competitive landscape, where businesses are constantly vying for attention, getting your digital marketing strategy right is more important than ever.
Inspiration can come from many sources, including advice from industry experts, storytellers, and entrepreneurs.
With that in mind, we’ve compiled 100 of our favourite digital marketing quotes to inspire, motivate, and empower you to grow your business—or your client’s—and attract the right audience.
Digital Marketing Quotes
Here’s a list of 100 inspiring digital marketing quotes to motivate you and your business:
- “Content is king, but engagement is queen, and the lady rules the house!” – Mari Smith
- “The best marketing doesn’t feel like marketing.” – Tom Fishburne
- “Your brand is a story unfolding across all customer touchpoints.” – Jonah Sachs
- “Marketing is no longer about the stuff you make but the stories you tell.” – Seth Godin
- “It’s not what you sell that matters as much as how you sell it!” – Brian Halligan
- “Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.” – Robert Rose
- “The cost of being wrong is less than the cost of doing nothing.” – Seth Godin
- “People do not buy goods and services. They buy relations, stories, and magic.” – Seth Godin
- “Make your marketing so useful people would pay you for it.” – Jay Baer
- “A brand is no longer what we tell the consumer it is—it’s what consumers tell each other it is.” – Scott Cook
- “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” – Peter Drucker
- “Social media is about sociology and psychology more than technology.” – Brian Solis
- “Stop interrupting what people are interested in and be what people are interested in.” – Craig Davis
- “Focus on the core problem your business solves and put out lots of content and enthusiasm, and ideas about how to solve that problem.” – Laura Fitton
- “In the world of Internet Customer Service, it’s important to remember your competitor is only one mouse click away.” – Doug Warner
- “Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” – Beth Comstock
- “The key to successful marketing is knowing your customers so well you can anticipate their needs and exceed their expectations.” – Mike Volpe
- “Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis
- “Innovation distinguishes between a leader and a follower.” – Steve Jobs
- “Marketing without data is like driving with your eyes closed.” – Dan Zarrella
- “Creativity is intelligence having fun.” – Albert Einstein
- “If you’re a good marketing person, you have to be a little crazy.” – Jim Metcalf
- “Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.” – Phil Kolter
- “Good marketers see consumers as complete human beings with all the dimensions real people have.” – Jonah Sachs
- “The only way to win at content marketing is for the reader to say, ‘This was written specifically for me.'” – Jamie Turner
- “Don’t build links. Build relationships.” – Rand Fishkin
- “Instead of one-way interruption, web marketing is about delivering useful content at just the precise moment that a buyer needs it.” – David Meerman Scott
- “We need to stop interrupting what people are interested in and be what people are interested in.” – Craig Davis
- “Content is anything that adds value to the reader’s life.” – Avinash Kaushik
- “It’s not what you sell that matters as much as how you sell it.” – Brian Halligan
- “Our jobs as marketers are to understand how the customer wants to buy and help them do so.” – Bryan Eisenberg
- “You can never go wrong by investing in communities and the human beings within them.” – Pam Moore
- “The consumer is not a moron; she is your wife.” – David Ogilvy
- “An essential aspect of creativity is not being afraid to fail.” – Edwin Land
- “Authenticity, honesty, and personal voice underlie much of what’s successful on the web.” – Rick Levine
- “Think big. Start small. Move fast.” – Author Unknown
- “The best way to predict the future is to create it.” – Peter Drucker
- “What makes content engaging is relevancy. You need to connect the contact information with the content information.” – Gail Goodman
- “Behind every tweet, share, and purchase, there is a person. Care more about the person and less about the share.” – Shafqat Islam
- “Be where the world is going.” – Beth Comstock
- “The best marketing strategy ever: CARE.” – Gary Vaynerchuk
- “Content marketing is the only marketing left.” – Seth Godin
- “A great product won’t sell itself without great marketing.” – Author Unknown
- “The best ideas come as jokes. Make your thinking as funny as possible.” – David Ogilvy
- “Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” – Steuart Henderson Britt
- “Failing to plan is planning to fail.” – Alan Lakein
- “Consumers trust recommendations from a third party more often than a brand itself.” – Dave Kerpen
- “Business has only two functions – marketing and innovation.” – Milan Kundera
- “SEO is not about gaming the system anymore; it’s about learning how to play by the rules.” – Jordan Teicher
- “Marketing is a contest for people’s attention.” – Seth Godin
- “The only constant in the world of marketing is change.” – Author Unknown
- “Marketing is the art of telling a story that moves people to act.” – Bernadette Jiwa
- “People share, read, and generally engage more with any type of content when it’s surfaced through friends and people they know and trust.” – Malorie Lucich
- “Create content that teaches. You can’t give up. You need to be consistently awesome.” – Neil Patel
- “The customer is the hero of our story.” – Ann Handley
- “Marketing is about spreading ideas, and spreading ideas is the single most important output of our civilization.” – Seth Godin
- “Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.” – Philip Kotler
- “A satisfied customer is the best business strategy of all.” – Michael LeBoeuf
- “Your brand is a gateway to your true work. You know you are here to do something—to create something or help others somehow. The question is, how can you set up your life and work so that you can do it?” – Danielle LaPorte
- “Great marketers don’t use customers to solve their company’s problem; they use marketing to solve other people’s problems.” – Seth Godin
- “The new wave of marketing is about humanizing brands.” – Dale Carnegie
- “Don’t push people to where you want to be; meet them where they are.” – Meghan Keaney Anderson
- “If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Permit yourself to make the story bigger.” – Jay Baer
- “Social media is not a media. The key is to listen, engage, and build relationships.” – David Alston
- “Advertising brings in the customers, but it is your job to keep them buying from you.” – Chet Holmes
- “The attention economy is not growing, which means we have to grab the attention that someone else has today.” – Brent Leary
- “Content marketing is like a first date. If all you do is talk about yourself, there won’t be a second one.” – David Beebe
- “Don’t find customers for your products; find products for your customers.” – Seth Godin
- “Nothing sticks in your head better than a story. Stories can express the most complex ideas in the most digestible ways.” – Sam Balter
- “Marketing is about values. It’s a complicated and noisy world, and we’re not going to get a chance to get people to remember much about us.” – Steve Jobs
- “Good marketers see consumers as complete human beings with all the dimensions real people have.” – Jonah Sachs
- “Advertising in the final analysis should be news. If it is not news, it is worthless.” – Adolph S. Ochs
- “Inspiration doesn’t respond to needs; it responds to hard work and marketing.” – Ian Rhodes
- “If you don’t have time to do it right, what makes you think you’ll have time to do it over?” – Seth Godin
- “Success is making those who believed in you look brilliant.” – Dharmesh Shah
- “Give them quality. That’s the best kind of advertising.” – Milton Hershey
- “You can’t sell anything if you can’t tell anything.” – Beth Comstock
- “Social media allows big companies to act small again.” – Jay Baer
- “There’s a lot of bad reasons to start a company. But there’s only one good, legitimate reason: it’s to change the world.” – Phil Libin
- “People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction.” – Brian Halligan
- “The best way to create your future is to create it.” – Abraham Lincoln
- “People don’t buy what you do; they buy why you do it.” – Simon Sinek
- “Think like a customer.” – Paul Gillin
- “We’re all learning here; the best listeners will end up the smartest.” – Josh Bernoff
- “The consumer is not a moron; she is your wife.” – David Ogilvy
- “Customers don’t care about solutions. They care about their problems.” – Theodore Levitt
- “The best time to plant a tree was 20 years ago. The second-best time is now.” – Chinese Proverb
- “It’s not the best content that wins. It’s the best-promoted content that wins.” – Andy Crestodina
- “Marketing is no longer about the stuff you make but the stories you tell.” – Seth Godin
- “Advertising is the price you pay for having an unremarkable product or service.” – John Edson
- “Your culture is your brand.” – Tony Hsieh
- “The success of your page should be measured by one criterion: Does the visitor do what you want them to do?” – Aaron Wall
- “If content is king, then conversion is queen.” – John Munsell
- “Marketing is no longer about the stuff you make but about the stories you tell.” – Seth Godin
- “The more informative your advertising, the more persuasive it will be.” – David Ogilvy
- “Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov
- “People buy from those they trust.” – David Ogilvy
- “Stop selling. Start helping.” – Zig Ziglar
- “Marketing is the art of getting people to do what you want them to do because they want to do it.” – Tom Fishburne
- “Your brand is the story people tell about you when you’re not in the room.” – Jeff Bezos
These quotes will inspire and guide you in the ever-evolving world of digital marketing!