In the ever-evolving world of search engine optimisation (SEO), understanding the nuances of various components is crucial for achieving high rankings on search engine results pages (SERPs). One component that often flies under the radar but plays a significant role in SEO is anchor text. More specifically, the anchor text ratio can determine how search engines perceive your website’s credibility, relevance, and authority. This article will look at anchor text, the importance of anchor text ratio, and how you can optimise it for effective SEO.
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