How does Google determine rankings?

Google uses various factors, such as content quality, backlinks, user experience, and page speed, to rank websites.

What is high-quality content?

Content should be original, informative, relevant, and updated regularly to improve rankings.

What tools can help with keyword research?

Tools like Google Keyword Planner, Ahrefs, and SEMrush are essential for effective keyword research.

On-page SEO involves optimising elements like titles, meta descriptions, headings, and URL structures to improve rankings.

How do backlinks impact SEO?

Backlinks signal authority and relevance to Google, improving your site’s ranking.

Why is mobile-friendliness important?

Google prioritises mobile-friendly websites due to the growing mobile traffic.

What is page load speed’s role in rankings?

Faster websites offer better user experience, which can positively affect rankings.

How can I optimise my website for mobile?

Use a responsive design, optimise load speed, and ensure readability on mobile devices.

User experience (UX) refers to how easy and enjoyable a site is to use, which Google values for better rankings.

What are some effective ways to build backlinks?

Guest posting, creating shareable content, and broken link building are strategies for generating backlinks.

SEO Consultant: TSCA

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Excellent Insights By Top SEO Consultants + *a bit of fun* I am an exceptionally technical SEO and digital marketing consultant; considered by some to be amongst the top SEOs in the UK. I'm well versed in web development, conversion rate optimisation, outreach, and many other aspects of digital marketing.

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