You may be an award-winning writer, but have you ever considered how your pen-and-paper skills translate into the digital world? Many outstanding content creators and exceptional enterprises are still fighting to break into the online world. And the explanation is simple: they are probably lacking in SEO (Search Engine Optimisation). You see, if you don’t […]
Content marketers play a crucial role in businesses across a vast array of industries, generating leads and converting prospective purchasers into loyal customers. We are content marketing experts at TSCA, and we take pride in producing content that stands out from the crowd. We are well-versed in developing award-winning digital marketing strategies that keep our […]
In the heyday of traditional marketing, attracting and retaining customers was an intimidating task for local business owners to accomplish, especially when the inflated budgets of larger businesses made it difficult to compete. Today, there are many different avenues for business owners to interact with consumers, and social media makes it easier than ever for […]
In January 1996, Bill Gates wrote the following essay titled Content is King. Since then the phrase has become cliche and the benefits of content marketing have been proven over and over. Unsurprisingly, people are more likely to respond to informational content than traditional advertisements. According to a Hubspot study, 61% of consumers have made […]
When it comes to building a decent website, content is still king. The key to creating decent copy that not only draws readers to your site but also gets your brand message across is to make it compelling. You want to create something worth reading – not just a scrambled up splurge of information that’s […]
Sweet marketing techniques turn sour when quantity overwhelms quality. Pop-up ads were a good idea until they started popping up everywhere. Likewise, email has become difficult to pull off because spammers have throttled it: spam now represents almost 57 percent of worldwide email traffic! The same thing is happening in content marketing. In 2014, Mark […]
Jill has created a fairly extensive list of topics you can include in your blog posts. We all know its a good idea to blog, but sometimes we have a hard time coming up with a topic or subject to write about. Well, here are 67 things to blog about, you only need to put […]
Creating Content for Each Stage of the Buyer’s Journey The process leading up to buying a product or service starts long before that purchase is made. In fact, a buyer typically goes through three stages: an awareness stage (discovering an issue or need and wanting to learn more about it), a consideration stage (exploring solutions to […]
Why You Should Start a Blog. Are you missing out on the blogging revolution? Are you a creator who hasn’t found their medium yet? Maybe it is time to look at building a blog. If you are trying to market your site, product or service you should definitely have a blog. In today’s Internet world there isn’t […]
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