What Is a Content Marketer and How to Become One

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Content marketers play a crucial role in businesses across a vast array of industries, generating leads and converting prospective purchasers into loyal customers.

We are content marketing experts at TSCA, and we take pride in producing content that stands out from the crowd. We are well-versed in developing award-winning digital marketing strategies that keep our clients ahead of the competition.

This blog discusses everything you need to know about what a content marketer does and how to become one, including the skills you’ll need to succeed in this demanding but rewarding position.

What is a Content Marketer?

A content marketer creates written, visual, and/or video content that an organisation can use to engage its target audience.

This content serves the following purposes:

  • Increasing brand recognition
  • Generating Prospects
  • Conversion of prospects to customers
  • Converting clients to repeat purchasers

To be successful in their role, content marketers must have an in-depth comprehension of both the product or service they are promoting and their intended audience. This is the key to creating content that resonates with their target audience and drives conversions.

What does a content marketer do?

The primary responsibilities of a content marketer include planning, creating, and distributing content to connect with their audience, establish trust, and sell products.

Content marketing is a vast industry, but the most common roles and responsibilities are as follows:

Content Strategist:

Content Strategists are accountable for devising and implementing the content strategy as a whole. They devise content topics based on the most recent marketing trends and ensure that content is developed for all phases of the customer journey. In smaller organisations, the responsibilities of Content Strategist and Content Writer are occasionally combined.

Content Writer:

Content Writers conduct research and create content for blogs and websites while adhering to SEO best practises. In lesser organisations, they may also be responsible for much of the strategy and implementation.


Copywriter and Content Writer are frequently used interchangeably; however, Content Writers typically focus on long-form content while Copywriters focus on short-form copy. This may include composing captions for social media advertisements and email campaigns.

What Skills Do I Need to Be a Successful Content Marketer?

The skills necessary to be a content marketer are generally the same regardless of the specific function you wish to pursue.

Any competent content marketer must be:

  • Creative: Developing content that distinguishes itself from the competition requires considerable creativity. Good content marketers are able to identify unique perspectives, replace content gaps, and transform uninteresting topics into engaging reads.
  • Analytical: Tracking content marketing efforts is essential for determining what is effective and what is not. Good content marketers are able to analyse data to determine the type of content their audience requires and the effectiveness of their extant content.
  • Organised: There are numerous components involved in implementing an effective content strategy. A competent content marketer must consistently schedule and publish content, monitor engagement metrics, and actively listen for content opportunities, among other responsibilities.
  • A storyteller: Creating engaging content requires skilful storytelling. Good content marketers use stories to engage emotionally with their audience and convey their message in a manner that is relatable.
  • Detail-focused: Customers are unlikely to trust content containing numerous typographical and grammatical errors. A competent content marketer pays close attention to their work to ensure that there are no errors.
  • Good at research: Thorough investigation is crucial when it comes to producing exceptional content. Good content marketers must be intimately familiar with their consumers, competitors, and products or services in order to produce authoritative content.

How Can I Find Work in Content Marketing?

According to HubSpot, 82% of marketers actively use content marketing, so there is a significant demand for content marketers with the necessary skills to succeed in this field.There are numerous ways to enter the content marketing industry:

Obtain a degree in a relevant discipline

Education requirements will vary depending on the position, but many employers prefer to hire content marketers with a bachelor’s degree. The skills necessary for a successful career in content marketing can be learned through a variety of degrees, including those in marketing, journalism, and even English and history.

Create an eye-catching content marketing resume.

One of the most effective methods to land a job in content marketing without a degree is to acquire the necessary skills and create a resume that will impress potential employers. You can optimise your resume by highlighting skills and experiences that are pertinent to the duties of a content marketer, even if you acquired them while working in an entirely different industry. These skills could include things like managing public-facing communications, working to deadlines, or creating pieces of content that have engaged readers.

Develop your professional connections

Developing professional relationships with individuals in the content marketing industry can help you uncover employment opportunities that would otherwise be inaccessible. Websites such as LinkedIn make it simpler than ever to connect with professionals in the content marketing industry. In every major metropolis, you can also attend networking events to meet other professionals in your desired industry.

Content Marketing Services

The TSCA team are experts when it comes to generating exceptional content that yields results. If you are interested in joining our team of skilled content marketers, keep a watch on our careers page for the most recent openings.

For more information about what our content marketing team can do for your business, contact us at 07460 965238 or [email protected].

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