SEO News & Insights

keyword cluster blog
Keyword Clustering: A Comprehensive Guide

Unlock the potential of keyword clustering to boost your SEO strategy. This guide covers the benefits of grouping related keywords to create cohesive, relevant content that ranks higher in search results. Learn actionable steps, common mistakes to avoid, and how clustering enhances content relevance, user experience, and search engine visibility.

by Martyn Siuraitis
25th November 2024
keyword cannibalisation
Keyword Cannibalisation: A Comprehensive Report

Keyword cannibalisation can harm your SEO by causing competition among your pages for similar keywords. This comprehensive guide explains how to identify, resolve, and prevent cannibalisation, ensuring each page has a unique purpose and maximising your site’s search engine performance.

by Martyn Siuraitis
25th November 2024
Fragment URL
Fragment URLs: A Comprehensive Guide

Fragment URLs, which use the hash symbol (#) to direct users to specific sections of a webpage, are essential for improving navigation and user experience. Although they don't directly affect SEO, they help users easily jump to relevant content. Learn more about their benefits and best practices for use.

by Martyn Siuraitis
25th November 2024
focus metrics
Focus Metrics: A Comprehensive Guide

Focus Metrics measure user engagement and attention within digital environments, evaluating actions like clicks, scroll depth, and time spent on a page. These metrics guide businesses in optimising content, enhancing user experience, and boosting conversions. Explore the methods to measure, interpret, and improve Focus Metrics, and discover strategies for creating impactful, user-centric digital experiences.

by Peter Wootton
25th November 2024
simplicity flat url
Flat URL Structures: Why Simplicity Matters for SEO

Flat URL structures simplify navigation for both users and search engines, boosting crawlability, user experience, and shareability. By minimising subfolders, using concise, keyword-rich URLs, and avoiding special characters, businesses can reduce duplicate content issues and enhance SEO performance. Discover how simplicity in URL design creates a user-friendly digital experience while driving better search rankings.

by Martyn Siuraitis
25th November 2024
Crawl budget
Crawl Budget: A Non-SEO’s Guide Ensuring Google Can Access Your Website

Discover the essentials of crawl budget management and why it’s vital for SEO success. Learn how crawl capacity and demand affect Google’s ability to access and index your site, and explore strategies to optimise performance, enhance visibility, and ensure your crucial content gets noticed.

by Martyn Siuraitis
25th November 2024
filtered content
Filtered Content: What It Is and Why It Matters

Filtered content plays a pivotal role in today’s digital economy, shaping the way we access and interact with information. By selectively curating content through algorithms, preferences, or editorial oversight, it enhances accessibility and engagement but also poses risks like echo chambers and misinformation.

by Martyn Siuraitis
25th November 2024
findability scores
Findability Scores: The Key to Enhancing User Experience

A Findability Score measures how easily users can locate content on a website, influencing user satisfaction, engagement, and conversions. Key factors include site structure, navigation, search functionality, and content relevance. This article explores strategies to boost your score, ensuring seamless access to information and enhancing overall user experience in an increasingly competitive digital landscape.

by Martyn Siuraitis
25th November 2024
flat site
Flat Site Architecture: A Comprehensive Guide

Flat site architecture simplifies your website's structure by reducing the number of directories, leading to faster load times and easier management. Ideal for smaller websites, it provides performance and security benefits. However, it may face scalability challenges for larger, more complex websites. Learn more about its implementation and limitations.

by Martyn Siuraitis
25th November 2024
geomapping
Geo-Mapping: Transforming Data into Actionable Insights

Geo-mapping, the process of visualising data on maps, is revolutionising how businesses make strategic decisions. By adding a geographical context to data, companies can identify patterns, optimise operations, and improve customer insights. From retail and healthcare to urban planning and emergency management, geo-mapping enhances decision-making and operational efficiency, driving long-term success.

by Peter Wootton
25th November 2024
52.2% of worldwide website traffic comes from mobile.
Statista