SEO News & Insights

core web metrics
Core Metrics: The Key to Data-Driven Decision Making

Core metrics are essential for data-driven decision-making, providing clear insights into business performance. By focusing on relevant KPIs like customer lifetime value and ROI, organisations can align teams, track performance, and make informed strategic choices. However, balancing quantitative data with qualitative insights and avoiding data silos is key for effective use.

by Peter Wootton
25th November 2024
clickbait
10 Clickbait Headlines That You Won’t Believe Actually Worked

Clickbait headlines are powerful tools for driving engagement, harnessing curiosity, emotion, and the promise of transformation. Examples like “You Won’t Believe What Happened Next!” or “Doctors Hate Her! This Woman Discovered a Secret to Perfect Health!” showcase their effectiveness. Despite their sensationalism, these headlines can significantly boost clicks and shares.

by Peter Wootton
25th November 2024
visual storytelling
Visual Storytelling: Infographics in Modern Communication

Infographics have become essential in modern communication, transforming how complex information is shared. They blend data, visuals, and concise text to capture attention, enhance understanding, and improve retention. Their applications span education, marketing, healthcare, and business, making them invaluable for storytelling and effective message delivery in an increasingly visual world.

by Martyn Siuraitis
25th November 2024
Top Influencer Trends to Watch This Month
Top Influencer Trends to Watch This Month

Influencer marketing continues to evolve, with new trends emerging each month. This article explores the latest influencer trends, including the growing influence of micro and nano influencers, the rise of video content, and the increasing importance of personal branding and social responsibility. Keep up with these dynamic changes to stay ahead in the marketing world.

by Sophie Bennett
25th November 2024
inhouse seo
The Power of In-House SEO Teams: Driving Success from Within

In-house SEO teams offer businesses significant advantages, including a deep understanding of brand goals, improved collaboration with other departments, and the agility to adapt quickly to SEO changes. This direct involvement leads to cost savings, data-driven strategies, and long-term expertise that enhance overall digital marketing success, making them a valuable asset.

by Peter Wootton
SEO
25th November 2024
job post schema
Job Post Schema: A Guide for Employers

Job Post Schema is a powerful tool for employers aiming to enhance their job postings' visibility and appeal. By using structured data, employers can provide detailed job information, leading to higher click-through rates and better-targeted applicants. Implementing this markup optimises listings for search engines and improves user experience, making recruitment more effective.

by Peter Wootton
SEO
25th November 2024
ecommerce seo tips
Top SEO Tips for eCommerce Websites

To excel in eCommerce SEO, focus on creating a user-centric experience and optimising key elements like product titles, descriptions, and images. Enhance your site with strategic internal linking and schema markup for rich search results. Combine this with engaging, high-quality blog content and robust technical SEO to improve visibility and conversions.

by Peter Wootton
25th November 2024
internal-link building
Mastering Internal Link Structure: Boost Your SEO Strategy

Mastering internal link structure is crucial for SEO success. By using descriptive anchor text, maintaining a logical site hierarchy, and linking relevant content, you enhance site crawlability and improve user experience. Avoid common pitfalls like ignoring orphaned pages or overusing exact match keywords. Regularly auditing links ensures a healthy, effective strategy.

by Peter Wootton
25th November 2024
bounce rate engagement rate
Bounce Rate vs. Engagement Rate: Which One Should You Use?

Bounce Rate and Engagement Rate, key metrics in GA4, offer unique insights into user interaction. Bounce Rate measures single-page sessions where users leave without further action, while Engagement Rate reflects sessions lasting over 10 seconds, involving key events or multiple views. Engagement Rate is more effective for understanding user activity and content relevance.

by Peter Wootton
23rd November 2024
google tagging
The Ultimate Guide to Google Tagging Solutions: Boosting Your Marketing Strategy

Google Tag Manager (GTM) is a powerful tool that helps marketers manage and deploy tags without needing extensive coding skills. It tracks user behaviour, measures campaign performance, and enhances personalisation. Properly setting up and optimising GTM allows businesses to gain deeper insights, improve user engagement, and stay ahead in an evolving digital marketing landscape.

by Peter Wootton
23rd November 2024
52.2% of worldwide website traffic comes from mobile.
Statista