SEO awards can often be misleading, favouring agencies that prioritise flashy presentations and high budgets over real SEO results. Many awards are pay-to-play, lack transparency, and reward style over substance. Businesses seeking SEO expertise should look beyond awards and focus on proven results, transparency, and the long-term value an agency delivers to clients.
WordPress and Craft CMS each bring unique strengths to the table. WordPress excels in ease of use, budget-friendliness, and community support, making it ideal for non-technical users and smaller projects. Craft CMS, on the other hand, shines with scalability and customisation, appealing to developers handling complex sites. Ultimately, WordPress is best for quick, budget-friendly solutions, while Craft CMS suits projects needing tailored, flexible content structures.
Your website might need a redesign if it's outdated, slow, or misaligned with your brand. Modernising your site boosts user experience, aligns with SEO best practices, and reflects your business's evolution. At TSCA, we ensure websites are optimised, on-brand, and user-friendly. Ready to revamp? Contact us to elevate your online presence.
Discover innovative and often overlooked link-building techniques that can elevate your SEO strategy. This guide explores methods such as brand mention reclamation, broken link building, and the use of interactive content like quizzes and infographics. These creative strategies not only improve your backlink profile but also help boost search rankings and authority without relying solely on traditional outreach.
An SEO consultant helps your business boost visibility, attract organic traffic, and improve search rankings. By optimising your site and implementing tailored strategies, they make it easier for potential customers to find you. At TSCA, we specialise in SEO solutions that drive long-term growth. Discover how partnering with an expert can elevate your digital success.
Google has long been lauded for its ability to provide users with highly relevant and quality search results. By utilising an advanced algorithm that takes into account over 200 factors, Google “claims to” strive to rank pages based on relevance, user experience, and content quality. However, the question arises: does Google always rank the “best”
Choosing the right content management system (CMS) is essential for optimizing your website for search engines. An effective CMS should offer mobile-friendly designs, built-in SEO features, and a user-friendly interface. Popular options like WordPress, Shopify, and Wix each have unique strengths tailored for different needs, making it crucial to select one that aligns with your goals. By understanding the SEO capabilities of each platform, you can enhance your website's visibility and user experience.
Web cookies play a vital role in enhancing user experience on websites by storing information like login details and preferences. They enable personalized content, improve navigation, and facilitate retargeting ads, making them essential for businesses. Understanding how cookies function can help optimize your online presence and boost user engagement.
Understanding the cost of Google Ads is crucial for effective budget management. Costs can range from £0.20 to over £5 per click, influenced by factors like keyword competitiveness, industry, and ad quality. Explore how to navigate these variables and maximize your return on investment with our comprehensive guide on Google Ads pricing.
Boosting your website’s conversion rate is essential for transforming visitors into customers. In this guide, we explore strategies to enhance conversions, from targeting qualified users and providing multiple conversion options to simplifying forms and showcasing testimonials. Discover actionable tips that can be implemented across various industries to improve your website’s performance and drive results.