For over 10 years we've been providing high quality freelance digital marketing services to companies across the entire UK; and we've got really good at it too.
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We don’t need to explain the significance of e-commerce—it’s a rapidly growing industry with enormous potential. By 2025, e-commerce is projected to account for 22% of global retail sales. While some of these sales come from paid ads, the most effective way to drive consistent, organic sales is through a robust SEO strategy for e-commerce.
Although paid ads can deliver immediate results, they often lack sustainability. In fact, 51% of all website traffic comes from organic search, while only 10% is generated through paid advertising. Relying solely on ads can become costly, and traffic drops off sharply when your ad budget does.
A tailored e-commerce SEO strategy will help you attract organic traffic, build your site’s visibility, and reach buyers who are ready to purchase. By ranking high in search engines, you position your products in front of the exact customers searching for them, allowing you to capture a significant portion of the market.
Investing in SEO will give your e-commerce site a sustainable boost in sales. Partner with TSCA to implement a proven SEO strategy that increases your website’s visibility and drives long-term growth.
Harnessing the power of customer reviews and user-generated content (UGC) can significantly boost brand credibility, engagement, and conversions.
Reviews and UGC build trust by providing authentic, relatable experiences that potential customers value. Strategically integrating these elements into your marketing—whether on product pages, social media, or emails—creates a sense of community, encourages interaction, and enhances SEO.
Our expertise in leveraging customer reviews and UGC helps brands amplify their reach and strengthen their reputation, turning customer voices into valuable assets that inspire loyalty and drive new business.
Link Building for eCommerce is essential for enhancing domain authority, improving search engine rankings, and driving qualified traffic to your online store.
Our link-building strategies focus on acquiring high-quality backlinks from reputable sources, such as industry blogs, product round-ups, influencers, and news sites, all tailored to your target audience.
By building a diverse, authentic link profile, we help your eCommerce store rank higher in search results, strengthen brand credibility, and attract customers actively seeking your products.
With effective link building, your store gains more visibility, traffic, and conversions, ultimately giving you a competitive edge in the eCommerce market.
Conversion Rate Optimisation (CRO) is dedicated to transforming website visitors into loyal customers by improving user experience and eliminating obstacles in the buying journey.
Our CRO approach involves in-depth analysis of user behaviour, optimised landing pages, streamlined checkout flows, and careful testing of elements like calls to action, page structure, and form design.
Through data-driven enhancements and A/B testing, we refine your site to boost engagement, minimise abandonment, and increase conversions.
With strategic CRO, your website becomes a powerful asset for driving sales and maximising ROI, turning casual visits into valuable customer relationships.
International eCommerce SEO helps online stores expand their reach across borders, ensuring products are visible and accessible to customers worldwide.
By implementing region-specific keyword research, hreflang tags, localised content, and culturally relevant optimisation, we position your eCommerce site to rank effectively in multiple markets.
Our expertise includes adapting technical SEO for various regions, optimising for international search engines, and addressing multilingual SEO needs.
With a tailored approach, we enable your store to connect with diverse audiences, boost international traffic, and enhance your brand’s presence across global markets, driving conversions from anywhere in the world.
Local SEO for eCommerce enables online stores to reach customers in specific geographic areas, bridging the gap between online shopping and local discovery.
Our Local SEO strategies focus on optimising for “near me” searches, Google Business Profile integration, localised keywords, and structured data to ensure your products appear in relevant, location-based search results.
By targeting local search intent and enhancing visibility in local map listings, we help eCommerce businesses attract customers who prefer to shop nearby or seek in-store pickup options.
Site Architecture & Navigation Optimisation is crucial for creating an intuitive and user-friendly eCommerce experience that guides visitors seamlessly from landing to checkout.
Our approach focuses on designing a logical, organised site structure with clear categories, streamlined navigation paths, and minimal clicks to product pages, helping users find what they need quickly.
By optimising internal links, breadcrumbs, and URL structures, we enhance both user experience and search engine crawlability, improving rankings and reducing bounce rates.
With well-optimised architecture and navigation, your site attracts more organic traffic, boosts engagement, and ultimately drives higher conversions.
Technical SEO for eCommerce is essential to ensuring online stores are easily discoverable, fast, and accessible for both users and search engines.
By optimising elements like site speed, mobile responsiveness, structured data, and URL structures, we help eCommerce sites improve rankings and user experience.
Our technical SEO expertise ensures that search engines can efficiently crawl and index your product pages, categories, and content, reducing issues like duplicate content and slow loading times.
With a kick-*ss technical foundation, your eCommerce site will attract more organic traffic, boost conversions, and provide seamless experiences that keep customers coming back.
Optimising category pages is crucial for increasing visibility, engagement, and conversions on eCommerce sites by simplifying the shopping journey and helping customers discover products effortlessly.
We enhance search rankings by refining category titles, descriptions, and meta tags with targeted keywords, while also improving user experience with intuitive filters, sorting options, and clear calls to action.
Through strategic layout adjustments, appealing visuals, and structured data, we create category pages designed to attract search traffic and smoothly guide shoppers toward purchasing.
Effective category page optimisation ensures your site is both SEO-optimised and user-focused, maximising conversion opportunities.
SEO for Marketplace Integration enhances product visibility and searchability on major platforms like Amazon, eBay, and Google Shopping.
Our approach ensures that product listings are fully optimised with relevant keywords, high-quality descriptions, and structured data to improve rankings within these marketplaces.
By leveraging marketplace-specific SEO tactics—such as category optimisation, user reviews, and dynamic pricing strategies—we help maximise your product reach and attract high-intent buyers.
Effective marketplace SEO not only boosts sales across multiple channels but also strengthens your brand’s overall presence, positioning you to outperform competitors and expand your customer base.
eCommerce SEO Analytics & Reporting provides valuable insights into your site’s performance, user behaviour, and SEO impact, allowing data-driven decisions that enhance growth.
Our analytics approach includes tracking key metrics like organic traffic, conversion rates, keyword rankings, and customer acquisition costs to measure the effectiveness of your SEO efforts.
With tailored reports, we break down complex data into clear, actionable insights, helping you understand what’s driving sales and where optimisation opportunities lie.
By consistently monitoring and adjusting strategies based on analytics, we ensure your eCommerce site remains competitive, aligns with business goals, and maximises ROI.
Content marketing for eCommerce drives brand awareness, builds trust, and encourages conversions by delivering valuable, engaging content tailored to each stage of the buyer’s journey.
From product guides and how-to articles to customer stories and seasonal campaigns, we create content that resonates with your audience, answers their questions, and showcases your products’ unique value.
Our eCommerce content strategies focus on SEO-friendly blog posts, social media, email marketing, and product descriptions that don’t just attract visitors but turn them into loyal customers.
With the right content, your store becomes more than just a shopping destination—it becomes a trusted resource for customers.
Product Page Optimisation is key to turning browsers into buyers by creating compelling, SEO-friendly product pages that drive traffic and conversions.
Our approach includes strategic keyword placement, persuasive descriptions, high-quality images, and customer reviews to engage shoppers and improve search rankings.
We focus on delivering a seamless user experience with clear calls to action, structured data for rich snippets, and fast load times—all designed to build trust and encourage purchase decisions.
With well-optimised product pages, your eCommerce site not only attracts more visitors but also maximises the likelihood of conversion, boosting overall sales and customer satisfaction.
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eCommerce SEO is the practice of optimising an online store to improve its visibility in search engine results. It’s essential because higher visibility leads to more traffic, increased sales, and a competitive edge in the crowded online marketplace.
Key components include keyword research, product page optimisation, user-friendly site structure, technical SEO (like site speed and mobile optimisation), high-quality content creation, and building backlinks. Each component helps improve rankings and user experience, driving more organic traffic.
Keywords should be relevant to your products and have a balance of search volume and competition. Use a mix of short-tail and long-tail keywords (like “blue running shoes” or “best running shoes for beginners”) to target a wide range of search intents and attract high-intent buyers.
Optimise product pages by including relevant keywords in titles, descriptions, and meta tags. Use unique, detailed descriptions, high-quality images, customer reviews, and structured data (schema markup) to help search engines understand and rank your products better.
Site speed is critical because slow-loading sites increase bounce rates, reduce conversions, and harm SEO rankings. Google prioritises fast-loading sites in its rankings, so optimising your eCommerce site’s speed is essential for both user experience and SEO.
Product reviews add unique content to your product pages and provide social proof, which can improve click-through rates and conversions. Search engines view reviews as fresh, user-generated content, which can help boost rankings and attract more organic traffic.
Mobile optimisation is essential, as a large percentage of online shopping is done on mobile devices. Google also uses mobile-first indexing, meaning it primarily considers the mobile version of sites for ranking. Ensuring your eCommerce site is mobile-friendly helps improve SEO and user experience.
Structured data (or schema markup) provides search engines with additional information about your products, like price, availability, and ratings. It enables rich snippets in search results, which can improve click-through rates and make your listings stand out among competitors.
Building backlinks can be done through strategies like creating valuable content (e.g., blog posts, guides, infographics), collaborating with influencers, submitting to relevant directories, and reaching out for guest blogging opportunities. Quality backlinks increase your site’s authority and improve rankings.
Content that provides value to customers, such as product guides, how-to articles, buying guides, and blog posts about industry trends, performs well in eCommerce SEO. This type of content typically attracts traffic, improves brand trust, and enhances SEO by targeting a variety of keywords related to your products.