Shopify SEO Service

Putting the "Shop" In Shopify SEO

Shopify SEO Service

We are leading SEO Consultants based in Manchester.

For over 10 years we've been providing high quality freelance digital marketing services to companies across the entire UK; and we've got really good at it too.

Professional SEOs

Professionalism

Honest SEOs

Integrity

Caring SEOs

Empathy

Dedicated SEOs

Dedication

Global SEO

We provide global SEO strategies that cater to international markets, optimising your website for various languages to maximise your reach worldwide.

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Media Outreach

Our media outreach services aim to build relationships with journalists and influencers to amplify your brand’s message and secure valuable media coverage.

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WordPress Development

We specialise in WordPress development to create custom, high-performance websites that are easy to manage and optimised for search engines.

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Content Writing

Our content writing services focus on creating engaging, high-quality content tailored to your audience and optimised to drive traffic and conversions.

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Joomla SEO

We optimise Joomla websites to improve search engine rankings and user experience, ensuring that your content is effectively indexed and easily accessible.

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National SEO

Our national SEO strategies focus on enhancing your website’s visibility across the country, helping you reach a broader audience and drive significant organic traffic.

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Full Service SEO

Our full-service SEO solutions encompass all aspects of search engine optimisation, from technical audits to content creation to ensure comprehensive online visibility.

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Press Releases

Our expert team crafts compelling press releases that effectively communicate your news and achievements, generating interest and fostering media coverage.

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SEO Copywriting

Our SEO copywriting services create persuasive and keyword-rich content that drives traffic and encourages conversions, all while maintaining brand voice and clarity.

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Regional SEO

We specialise in regional SEO to optimise your online presence for specific geographic areas, ensuring that you connect with local customers effectively.

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Shopify SEO Service
Top-rated SEO Consultants

While Shopify comes with several built-in SEO features, achieving success requires a more comprehensive approach. That’s where our Shopify SEO service steps in. We understand the intricacies of running a successful e-commerce site on Shopify and will create a customised strategy specifically tailored to your business needs, helping you reach your goals effectively.

Shopify SEO Service
Unparalleled Technical, Content & Outreach Services
The Lo-Down On Shopify SEO Service
Giving you the full skinnie Latte on Shopify SEO Service
  • Organic Search Dominance: 53% of all trackable website traffic on Shopify stores comes from organic search, making SEO crucial for driving traffic​ | Shopify
  • Image Optimisation Impact: Shopify stores benefit significantly from optimising images, with automatic WebP format reducing image size by over 30%, improving page load speeds and SEO​ | Shopify
  • Importance of Backlinks: Backlinks remain one of the most important ranking factors, helping to build authority and trust with search engines, leading to higher rankings​ | TechBullion
  • Sitemap Submission: Shopify automatically generates sitemaps for stores, helping search engines efficiently crawl and index the site, which is essential for improved SEO rankings​ | Shopify
  • Long-tail Keywords: Targeting long-tail keywords, such as specific product variations, helps newer Shopify stores compete more effectively in search results | Shopify
  • Mobile SEO: With 313% more mobile website visits than desktop visits, Shopify store owners need to focus on mobile optimisation for better SEO performance | Shopify
  • Local SEO Growth: Shopify stores that also have physical locations can greatly benefit from local SEO strategies, which drive traffic both online and to brick-and-mortar stores | TechBullion
  • Duplicate Content Issues: Many Shopify stores face challenges with duplicate content, which can hurt SEO. Tools like canonical tags help ensure Google indexes the correct page versions​ | Shopify
  • Product Page Optimisation: Well-structured product pages with optimised titles, descriptions, and keywords significantly enhance a store’s chances of ranking higher in search results | Shopify
  • App Integration Benefits: Shopify offers over 10,000 apps that can improve store management and SEO, with 75.1% of stores integrating Instagram and Facebook, further boosting visibility​ | Digital Web Solutions

Site Speed Optimisation

Analyse and enhance your Shopify store’s loading speed to reduce bounce rates and improve user experience.

Faster websites improve search engine rankings and increase customer satisfaction, encouraging longer visits and higher conversion rates. Optimising site speed ensures you remain competitive in the e-commerce market.

Mobile Optimisation

Ensure your Shopify store is fully optimised for mobile users, offering a seamless and engaging experience on all devices.

Mobile optimisation boosts search engine visibility, aligns with user preferences, and leads to higher engagement, conversion rates, and customer retention in an increasingly mobile-first world.

Crawlability & Indexing

Evaluate and improve your store’s crawlability and indexability to ensure search engines can efficiently find and rank your content.

Proper crawl management and indexing practices support better site visibility, helping products and pages appear in relevant search results and boosting organic traffic.

Structured Data Implementation

Implement structured data markup to provide search engines with more context about your Shopify store’s content.

Structured data enhances your listings with rich snippets, making them more appealing in search results and improving click-through rates. It supports better SEO and visibility.

HTTPS & Security

Verify and ensure your Shopify store runs on HTTPS for a secure and trustworthy user experience.

An encrypted site protects customer data, boosts trust, and is a ranking factor for search engines. Implementing top security practices helps maintain user confidence and site integrity.

Keyword Research & Optimisation

Conduct comprehensive keyword research to identify the best search terms for your products and target audience.

Effective keyword optimisation improves your store’s visibility, ensuring potential customers find your products easily. Optimised keywords drive qualified traffic and support conversion growth.

Meta Tags Optimisation

Review and refine your Shopify store’s meta tags, including title tags and meta descriptions, to attract more clicks and improve search engine rankings.

Well-crafted, keyword-rich meta tags are essential for on-page SEO, enhancing your store’s visibility and increasing organic traffic.

URL Structure

Ensure your Shopify store’s URLs are SEO-friendly, easy to read, and contain relevant keywords.

An optimised URL structure helps search engines understand your content, supports better indexing, and improves user experience. Clean, well-organised URLs contribute to stronger overall SEO performance.

Content Optimisation

Optimise your Shopify store’s content to align with target keywords and search intent.

High-quality, well-structured content improves user experience and search rankings. Content optimisation involves strategic placement of keywords, maintaining relevance, and making sure product descriptions engage potential customers effectively.

Internal Linking

Strengthen your site’s internal linking strategy to boost crawlability and distribute link equity throughout your Shopify store.

Effective internal links guide users to related products and content, enhance SEO by passing authority, and support better navigation, ultimately increasing dwell time and conversions.

Backlink Building

Develop a high-quality backlink strategy to enhance your Shopify store’s authority and rankings.

Quality backlinks from reputable sites signal trustworthiness to search engines. A strong backlink profile improves search visibility and attracts more organic traffic to your store, strengthening your overall SEO efforts.

Social Signals & Engagement

Integrate social sharing and engagement strategies to support your SEO efforts. Active social signals indicate relevance and quality to search engines.

By encouraging social shares and interactions, you can drive more traffic, increase brand awareness, and support overall SEO performance.

Influencer Marketing

Leverage influencer marketing to promote your Shopify store and boost brand awareness.

Collaborating with relevant influencers helps reach a targeted audience, generates high-quality backlinks, and enhances trust.

This strategy not only drives traffic but also contributes positively to SEO by increasing brand mentions.

Optimising Product Pages

Optimise product pages with keyword-rich descriptions, high-quality images, and structured data.

Well-optimised product pages improve search engine rankings and conversion rates, enhancing user experience and making it easier for potential customers to find and purchase your products.

Image SEO

Ensure all images on your Shopify store are optimised for search engines with proper file names, alt text, and compression.

Image SEO boosts your store’s visibility in image search results and improves page load times, leading to better user experience and higher rankings.

Review & Rating Management

Monitor and optimise customer reviews and ratings to enhance trust and credibility.

Positive reviews influence purchase decisions and contribute to SEO, as search engines prioritise stores with good user feedback. Active review management supports user engagement and conversion rates.

Blogging & Content Creation

Create informative and engaging blog content that addresses customer needs and incorporates relevant keywords.

Blogging helps position your Shopify store as an authority in your niche, improves organic search rankings, and attracts potential customers through valuable, shareable content.

Resource Pages & Guides

Develop resource pages and comprehensive guides related to your products or services.

These pages can capture long-tail keywords and provide valuable information that enhances user experience. Well-optimised guides improve organic search visibility and establish your store as a helpful resource.

Content Refreshing

Update and refresh existing content to maintain relevance and accuracy. Regular content updates improve SEO by signalling to search engines that your site is current.

Content refreshing also helps with ranking improvements, user engagement, and reducing bounce rates.

Google Business Profile Optimisation

Optimise your Google Business Profile for better local SEO visibility.

Accurate business information, regular updates, and customer interaction can increase your store’s local search rankings.

A well-managed profile drives traffic and supports the growth of local and regional sales.

Local Citation Building

Create and manage local citations to improve local SEO and business discoverability.

Citations from reputable local directories reinforce your business’s legitimacy and consistency of information across platforms, boosting your store’s local search rankings and visibility.

Location-Specific Keywords

Identify and target location-specific keywords to optimise your Shopify store for local audiences.

This helps attract customers in specific geographic areas, enhancing your local SEO and driving more qualified traffic to your store. Location targeting supports better conversion rates.

Comprehensive SEO Audits

Conduct thorough SEO audits to evaluate all aspects of your Shopify store’s performance.

Audits identify technical issues, content gaps, and opportunities for improvement.

Regular comprehensive SEO checks ensure your store remains competitive and optimised for search engines and user experience.

Analytics Tracking & Monitoring

Set up and monitor analytics to track the performance of your Shopify store.

Collect data on user behaviour, conversions, and engagement to make informed decisions.

Analytics tracking supports data-driven strategies for SEO and marketing improvements.

Performance Reporting

Provide detailed performance reports to track SEO progress, traffic sources, and user engagement.

Regular reporting offers insights into what’s working and what needs improvement.

Data-driven performance reports help refine strategies for continuous SEO growth and success.

Improving User Experience

Enhance the overall user experience of your Shopify store by focusing on navigation, design, and accessibility.

A user-friendly experience keeps visitors engaged, reduces bounce rates, and positively impacts search rankings. An optimised user experience supports higher conversion rates and satisfaction.

Cart Abandonment Reduction

Implement strategies to reduce cart abandonment and improve sales.

Optimising your checkout process, sending reminders, and enhancing trust signals can lead to more completed purchases. Lower cart abandonment rates improve user experience and contribute to overall store SEO.

A/B Testing

Conduct A/B testing to compare different elements of your Shopify store, such as product pages, CTAs, and layouts.

A/B testing helps determine what resonates with your audience, improving user engagement and conversion rates. This data informs ongoing SEO and user experience strategies.

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Postal Address

Beehive Lofts, Beehive Mill, Jersey St., Manchester, M4 6JG

General Enquiries

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Business Phone

07460 965238

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Shopify SEO Service FAQs
Frequently Asked Questions About Shopify SEO Service

Shopify SEO refers to optimising a Shopify store to improve its rankings in search engine results. It’s important because better rankings drive organic traffic, increase sales, and help Shopify stores compete in the eCommerce market without relying solely on paid advertising.

While Shopify has built-in SEO-friendly features like optimised page structure and mobile responsiveness, additional optimisation is needed to improve search rankings. Customising meta tags, URLs, site speed, and content can help unlock more SEO potential.

Product pages can be optimised by including targeted keywords in the product title, description, and meta tags. Adding unique, detailed descriptions, high-quality images, and customer reviews can further improve page relevance and attract search engine traffic.

Meta titles and descriptions provide search engines and users with a brief overview of a page’s content. Optimising these with relevant keywords and a compelling message can improve click-through rates from search results, positively impacting your Shopify store’s SEO.

Site speed is critical, as faster-loading sites provide a better user experience, reduce bounce rates, and are favoured by search engines. Optimising images, reducing app usage, and using a fast, SEO-friendly theme can help speed up your Shopify store.

Yes, Shopify supports structured data (schema markup), which provides additional details about your products to search engines, such as price, availability, and reviews. This can lead to rich snippets in search results, increasing visibility and click-through rates.

Collection pages can be optimised by including keywords in titles, descriptions, and meta tags. Adding unique content that describes the products within each category, along with high-quality images and clear navigation, helps search engines understand and rank your collection pages.

Blogs can attract organic traffic by targeting informational keywords and providing value to users. Regularly publishing relevant, engaging content helps build authority, improve brand visibility, and attract backlinks, all of which contribute positively to SEO.

Mobile optimisation is essential as many users shop on mobile devices. Choose a mobile-responsive theme, optimise images, ensure easy navigation, and test your site on mobile devices to ensure a smooth user experience, which is a key factor in mobile SEO.

Backlinks are links from other websites to yours and are important for building authority. For Shopify, you can build backlinks by creating high-quality blog content, collaborating with influencers, submitting to relevant directories, and networking with industry blogs. Quality backlinks signal to the search engines that your site is trustworthy and relevant.

40% of people abandon a website that takes more than 3 seconds to load.
Neil Patel