Small businesses in the UK are increasingly turning towards Search Engine Optimisation (SEO) to get noticed. SEO plays a key role in driving more traffic to a website, thus improving its business potential. While SEO is a powerful tool, it does not yield results if not used properly. So, here are ten SEO tips to direct relevant traffic to your website.
Use a standard format to add this information across pages on your website. Search engines are increasingly recognising addresses from various websites and adding them to their databases. If you provide your contact details in the universally accepted format given below, it will be easier for search engines to identify and pick out this information from the rest of the contact.
Google is the most widely used search engine across the world, with a more than 65% share of the market. Creating a Google Local profile will enable you to enter detailed information about your business, which can then be available to people searching for related information online.
An analytic program allows you to track activity on your website. Knowing about the people who visit your website can help you in further optimising your site to suit their preferences. One such program is Google Analytics, which can be installed free of cost. Google Analytics provides you with crucial information regarding your visitors, including how they found your site and which pages they visited.
The titles are a pointer to the relevance of each web page to the search terms being used in a search engine. A title, such as Welcome or Home, does not show the search engine or the searcher the information contained on the web page. The result is a lower number of people willing to click on the site link and less relevance to the search terms used to seek your information.
Enter business information in directories such as Yahoo! and DMOZ. Do the same in any directory related to your niche and location.
The key to best results is the use of relevant keywords. To identify the relevant keywords, put yourself in your target reader’s shoes and ask yourself what you would type if you were looking for the business you are in. These key-phrases and keywords should become part of the content on your site.
A sitemap is quite simply a map of your website. For websites that have yet to be found by search engines, a sitemap is the easiest way to let them know everything you have on your website.
META tags, which are used to list keywords relevant to a web page, were at one time the most important factor on which website rating was based on search engines. Even though the importance of META tags relative to keywords has declined, they still need to be included across every page on your website.
The syntax of the HTML code used on your website must be validated. This would ensure the structural correctness of your website and improve the chances of a search engine reading your site correctly. During the validation, common mistakes can also be caught and rectified, which would help your on-page search engine optimisation.
While you consider which SEO company to choose for your business, avoid going by the recommendations written on the webpage of any SEO company. Do your own research on the industry. Beware of SEO firms that guarantee rankings and boast of having a “special relationship” or even a “priority submit” understanding with Google.