If you have a start-up business that needs more visibility than online marketing is likely something that’s on your mind right now. The internet is a huge place with a wide variety of marketing opportunities, and it is going to be a crucial tool in start-up marketing for your new business.
There are many different ways to market online, with a large number of available opportunities for promoting a start-up business. The important thing to remember is that the internet changes daily. Search engines adopt new practices and old ways of getting your business the visibility it needs often become useless or even detrimental. Because of this, you need to target multiple marketing methods, you need good analytics for those methods, and you also need to be able to change your methods as the realities of the online marketing environment evolve.
Here are a few things to consider when doing marketing for start-ups, and also a few things to avoid:
1. Remember That Good Marketing Won’t Save a Bad Product
If you are at the point of marketing your product then you should have already ensured that it is worth people’s money. It can be worthwhile taking the time to review your product before you start spending money marketing it though. A product that has issues will become expensive to fix once it is out in the wild. A bad business reputation resulting from a bad product can be even harder to erase.
2. Make Effective Use of Content Marketing
The internet has an endless hunger for new content in the form of articles, blog posts, videos, and other media. As a result of this, there are many marketing opportunities made available by providing that content.
Content marketing can take many forms and should extend beyond your own website. Adding a blog onto your site to provide solutions and discussions about the niche your startup caters to is a good beginning, and is one of the best SEO strategies for start-ups. In addition to improving your search ranking and attracting organic visitors, this lets you showcase your expertise while additionally showing potential customers that you care about more than just taking their money. It also gives you a prime opportunity to provide information and solutions relating to your business that can save you some headaches in tech and product support.
In addition to your blog posting, you can create articles for third-party websites, such as social media sites. These let you create points of discovery for your own website, generate backlinks to improve your search ranking, and also allow you to create an online brand that is associated with helpful content in your business niche.
Video content is also great for start-up marketing. Many people prefer to digest information in video form where they can receive a better context for the discussion topics involved. Video can be a great addition to your blog posts and can be used to drive traffic to those posts. This can be handy as you may not be able to use the marketing links you may need on a social media video page. You should be able to quickly turn your blog posts into video content with a bit of work and some creativity.
3. Use Your Product to Market Your Product
You should also look at passive virality for your product. When supplying your product to a new customer you should consider including a coupon that they can give to a friend to unlock upgrades for both of them if the friend also buys the product. This should unlock different upgrades for each of the parties involved in order to encourage the friend to also send out their coupon if they purchase your product.
Ideally, you should have multiple methods of inbuilt viral marketing for your product. When structured correctly you should be able to use these combined methods to get a customer acquisition curve that gives you exponential growth. This is well worth investing in during the product development phase as it can save you a huge amount on your startup marketing spend and also help ensure that your product is a success.
4. Ensure You Have Good Analytics to Measure Your Results
When doing marketing and SEO for start-ups it’s of paramount importance that you have good feedback on your marketing strategies. There’s nothing worse than being in the dark about what is causing your failure or success. This can lead you to make bad decisions based on insufficient or flawed knowledge and potentially negate a working strategy or make a bad one worse as a result.
You can find a variety of useful analytics tools, including Google Analytics for your website. Most project management software suites also come with analytics solutions that you should make extensive use of.
5. Make Effective Use of Third-Party Expertise
While you may have a good understanding of online marketing and SEO it is unlikely that your skills and inside knowledge on the subject come anything close to that of an industry professional. Even if you do have that level of knowledge you probably don’t have as much time to spare as you need to effectively market your product online. This is why you should regard third-party marketing professionals as a resource to be used to aid your success.
A dedicated startup marketing agency will have a deep knowledge of how to maximize the marketing potential of your product. If they are at all competent then they will quickly pay for themselves and can help you to ensure that your start-up business has every chance of succeeding in the competitive online market.
When creating a plan to do marketing for start-ups it’s important to remember that all your marketing efforts need to work together. Each different method should enhance and bolster the other methods that you are using. Make sure that you don’t create too many interdependencies in the process though. You may need to change direction with some of those methods as your marketing needs and the characteristics of internet marketing change and evolve. So start working on your marketing plan and consider which marketing and SEO strategies for startups will work best for your business.