For those just starting to prioritise their online visibility, the thought of finding cheap SEO packages to boost your rankings in the SERPs may seem like a great idea – a bargain price with promises of increased online traffic and conversion rates. However, cheap SEO packages tend to be all talk with no results and as the saying goes, if something’s too good to be true, it’s probably because it is.
What Is An SEO Package?
SEO packages are built by SEO agencies that businesses can choose from based on what they want to improve in their digital marketing. For example, if you are pleased with the current traffic to your website but your site speed is affecting users’ experience of your site, you would opt for an SEO package that prioritises site speed optimisation.
What Are Cheap SEO Packages?
The importance of SEO for marketers and businesses is becoming increasingly relevant in today’s digital world and unfortunately, this means there are plenty of poor-quality SEO agencies ready to trick you into choosing their services with their cheap package prices. The easiest ways to spot cheap SEO packages include:
- Offering fast site optimisation for a very low cost.
- Exclaiming their package promises with little evidence of results.
- A low-quality website.
- Providing no long-term strategy, SEO takes time and any good SEO expert will agree.
- Poor link building tactics and dodgy practices to get quick clicks.
Cheap SEO packages are packages that almost always promise fast results to your SEO performance without understanding that building an authoritative online presence with sustainable results takes dedication and patience.
A particular favourite of cheap SEO packages is the promise of getting your site onto the first page of Google, sometimes even the number 1 organic spot. However, considering that on the first page alone, the first five organic results account for 67.60% of all the clicks; you are hardly likely to get that coveted ranking from a cheap SEO package.
Why Should You Avoid “Cheap SEO Packages”
Here are 6 reasons why you should avoid cheap SEO packages:
- ‘Cookie-cutter’ SEO Packages
- They Don’t Deliver Basic SEO
- An Inexperienced SEO Team
- Poor Link Building Tactics
- They Put Your Business At Risk
- Short term strategies = short term results
‘COOKIE-CUTTER’ SEO
What we mean by the term ‘cookie-cutter’ is that cheap SEO packages are designed for the one-size-fits-all approach, therefore, all clients will get the same deliverables without the agency actually addressing the unique needs of each client and/or business.
Think of how many other businesses will see that same cheap SEO package and be handed an identical digital marketing strategy, not every client can be promised that coveted first-page ranking now can they?
A high-quality SEO agency is aware that no two businesses are the same and SEO packages need to be tailored to suit the client’s needs effectively; you won’t get this standard of service from agencies promising ‘cheap monthly SEO packages’ so we advise you to stay clear of them.
THEY DON’T DELIVER BASIC SEO
What is basic SEO? This comes down to three major things: content creation, technical SEO, and backlinks. Not only are these the most straightforward aspects of SEO, but they are also the most important as any SEO expert can tell you.
However, cheap SEO packages fail to perform well on even these foundations of SEO due to how labour intensive it is to create high-quality content, nail technical foundations and earn backlinks.
Since their approach is quick work for quick results, they won’t invest in the time and energy necessary to create longer-form quality content or to build a healthy backlink profile. As a result, your business won’t have the key core sections of SEO covered, that cheap SEO package wasn’t such a great deal after all.
AN INEXPERIENCED SEO TEAM
With SEO, you get what you pay for and the team behind your business account are no exception. Experience and quality service do not come cheap and these cheap SEO teams almost always lack the proper experience for building a lasting digital marketing strategy.
Since you are placing the strategy of your business into another team’s hand, they should share in your dedication and determination to create a winning digital marketing strategy and unfortunately, cheap SEO teams will not have your business’s best interest at heart.
You can forget the potential of building any long-term relationships with your team as you are just another job on their to-do list that needs to be ticked off so they can move on to their next job.
POOR LINK BUILDING TACTICS
According to statistics from Search Engine Land, ‘links are one of the top two criteria considered in Google’s page ranking algorithm’, and the SEO industry is well aware of link building’s significance when it comes to building a successful campaign for your business.
This means that in order to stand out from competitors, a good link building strategy needs to use relevant, smart SEO techniques such as image link building. Overall, link quality far surpasses link quantity if you want to boost your business’s search engine ranking which any good marketer should know.
With cheap SEO packages, you are guaranteed to get the latter as these packages prefer to use poor link building tactics designed for short-term results including:
- Links to spam/ low-quality sites
- Poor keyword research and usage
- Duplicating and/ or using content from other websites
- Poorly written content with keyword stuffing
Not only are many of these black-hat SEO tactics detectable by Google in modern SEO updates, but they are also extremely damaging to your business’ reputation which leads us to our next point…
THEY PUT YOUR BUSINESS AT RISK
Google is reported to change its search algorithm 500 to 600 times per year, so it’s safe to say that they are on top of any black hat SEO tactics such as adding unrelated keywords to a page and keyword stuffing.
There was a time when cheap SEO marketing could cheat the algorithms but those days are long gone and Google has advanced miles since then. However, if you choose a cheap SEO package that relies on poor link building tactics, you should expect to see your business’ domain authority suffer a decrease in:
- Search engine rankings, making it harder to find you online.
- User experience, encouraging them to click off your site.
- Conversion rates, you may as well have paid a little extra for a professional SEO package.
SHORT-TERM STRATEGY = SHORT-TERM RESULTS
Going to the gym for one week alone won’t give you a six-pack, the same way one week of language lessons won’t make you bilingual. The hard truth is that creating sustainable results for your website will take time using a good SEO marketing strategy that takes this into account.
51% of marketers say it takes one to three months to see the impact of link-building efforts, therefore any SEO agency that promises you impressive short-term results is likely to have never delivered them.
As enticing as it may seem to see the promise of ‘visibility and ranking within just a few days!, remember that you will experience better long-term results when you choose a high-quality SEO agency.
Why Should You Care?
Choosing an SEO package from a high-quality search agency will prove to be worth the investment as statistics show that high-quality content and link building are the two most important signals used by Google to rank your website for search.
Cheap SEO packages will not have the experience, enthusiasm or patience that’s vital when creating high-quality content to boost your search engine ranking and you will have wasted a lot of money.
Remember these key points when you are looking at cheaper or more affordable SEO packages:
Standing out from competitor sites requires a unique SEO package, whereas cheap SEO packages will use the same digital marketing strategies for every client.
High-quality content and backlinks are the foundations of good SEO which cheap SEO packages neglect to consider.
Cheap SEO teams have no interest in you or your business once their job has been done and they will lack poor communication services whilst developing your SEO marketing strategy.
Black hat SEO tactics such as spam links and duplicating content are common practices in cheap SEO packages which won’t create sustainable results and your business could be penalised by Google.
Short-term results do not achieve high search rankings, but with a little patience and the support of an experienced Manchester SEO agency, you should see a lasting positive impact on your search engine rankings before you know it!
With 14 years of experience, TSCA knows how to create modern, tailored SEO services to suit a wide range of clients. With services including link building, technical SEO, and eCommerce SEO, why not contact us today and see how we can elevate your business online.
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