What kind of content will your website have? Of course you will have sales or service information about your product or service offerings, but beyond that what else can you provide that will set you apart from your competition. Be mindful of the different types of media you can showcase and understand what your audience will respond to best.
Some ideas on what to create:
- Blog Posts
- Images (picture galleries)
- Embedded social feeds from your social accounts
- PDF Documents
Your content strategy should be planned out a few months ahead. How many blog posts per month? 2 videos per quarter? Perhaps you need to bring in a professional writer to help keep you on track. Nothing helps organic traffic more than new content on a regular basis. Don’t overlook this marketing strategy by not planning ahead. We can help with this: planning, researching, writing and promoting.
Content Strategy Tips collected from industry experts
Measure Your Performance
While some technological components can complicate your content marketing strategy, it is imperative that you use some form of technology to track and measure the performance of your marketing campaign.
To remain competitive marketers need technology that can optimize workflow and help build holistic content marketing strategies. There are five key components within the content marketing lifecycle, two of which are all about tracking the performance of content:
The final two pillars of the lifecycle focus on tracking how your content performs. You need to optimize by learning what elements of your strategy are working and what needs improvement . Once you have quantitative data that conclusively tells you if you are hitting your targets, you can deliver more qualitative material for even greater results.
Make Your Blog Mobile-Friendly
I don’t know about you, but I seem to be visiting more and more websites on my mobile phone these days. If I land on a page that isn’t mobile-friendly and it’s slow and difficult to navigate, I’m out of there.
Invest in Your Content Creators
Doing everything yourself is incredibly difficult, so it’s important to have a good team backing you up. Having a strong team will allow the work flow to continue even if one person is out and will help to create a more cohesive voice throughout your content. Building a rapport with your content creators will ensure they understand both your brand voice and goals, whether they are internal or external. The more invested they are in the company, the better the content will be. Find people who create content that best showcases your brand and be willing to listen to their ideas.
Remember to Engage
After you launch your campaign, don’t forget to jump onto your social networks and engage with fans who are submitting content. Thank them and compliment them on their submissions, or start a dialogue to keep the conversation going. You can even try to encourage fans to engage with each other.
The Best Content Frequency
What is the best content frequency? Once a day? Once a week? Once a month? Many “experts” argue for both sides, with some recommending that you religiously stick to a daily publishing schedule and some recommending that you only publish an article when you have something meaningful and comprehensive to say.
A Hubspot study found that publishing 16 or more pieces of content monthly is likely to result in 3.5 times more traffic and 4.5 times more lead than publishing less than four pieces of content monthly. If you can afford it, publish 16 or more pieces of content monthly — the more the better. If you can’t, publish fewer — but be consistent.
Get Others Talking
Make reference to influencers by linking to their content or quoting them within your content marketing. Then reach out and let them know when you’ve mentioned them, either through manual social notifications, via email, or with a tool like ContentMarketer.io.
Do you have any other content strategy tips to add? Please do so in the comments.