As an entrepreneur, digital marketing for small businesses may seem overwhelming. There are so many aspects of marketing; you may even feel that digital marketing isn’t as crucial for your brand or that it’s too complex to benefit from it. Did you know that 90 percent of small businesses use a combination of digital and traditional marketing? […]
Despite the many years since John Dewey quantified the consumer decision-making process—and rigorous research on the topic—the steps haven’t changed much. What has changed, in reality, is the way that marketers can reach and assist consumers in the buying decision process. The consumer decision process takes place over five stages, the first being “Need” and […]
In all great stories the concept of the hero’s journey is simple. Essentially the beloved hero goes on a quest facing untold difficulty, but rises victorious and returns home transformed. They have received help along the way, of course. Often taking the form of a sage or wizard. There’s usually someone who aids the hero […]
In January 1996, Bill Gates wrote the following essay titled Content is King. Since then the phrase has become cliche and the benefits of content marketing have been proven over and over. Unsurprisingly, people are more likely to respond to informational content than traditional advertisements. According to a Hubspot study, 61% of consumers have made […]
Marketers have traditionally identified different kinds of consumers ranging from Innovators to laggards, with each dominating the market at a certain stage of a product lifespan. Each group of consumers have unique needs and wants that any successful company should identify in order to design their value proposition accordingly. The kinds of consumers that will […]
Small businesses in the UK are increasingly turning towards Search Engine Optimisation (SEO) to get noticed. SEO plays a key role in driving more traffic to a website, thus improving its business potential. While SEO is a powerful tool, it does not yield results if not used properly. So, here are ten SEO tips to […]
You can learn a great deal from competitor analysis. And while that doesn’t mean you should be obsessed with them – we certainly encourage focusing on yourself – it doesn’t hurt to check in every now and then. Searchmetrics Searchmetrics isn’t just one tool. Oh no. It’s a full suite of incredibly powerful digital tools. […]
Pay per click and search engine optimization are often pitted against one another as the best way to move up the search result table. Yet, their desired outcomes are exactly the same. That is, to improve visibility and therefore traffic across all of the major search engines and therefore enhance your business revenue. So, it […]
Running a successful online business has many facets to it. So, it is easy to feel overwhelmed by the volume of information and advice that is available to you at the start of your journey. During this early phase, you may be tempted to randomly invest in lots of different areas such as social media, […]
Google reviews are the most important reviews you can get today. In this post, I’ll share with you five easy ways you can use to start getting more Google reviews for your clinic TODAY! Tip #1 – Have signage on your front window on how to leave a Google review Have a sign on your […]
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