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Marketers have traditionally identified different kinds of consumers ranging from Innovators to laggards, with each dominating the market at a certain stage of a product lifespan. Each group of consumers have unique needs and wants that any successful company should identify in order to design their value proposition accordingly. The kinds of consumers that will […]

Small businesses in the UK are increasingly turning towards Search Engine Optimisation (SEO) to get noticed. SEO plays a key role in driving more traffic to a website, thus improving its business potential. While SEO is a powerful tool, it does not yield results if not used properly. So, here are ten SEO tips to […]

You can learn a great deal from competitor analysis. And while that doesn’t mean you should be obsessed with them – we certainly encourage focusing on yourself – it doesn’t hurt to check in every now and then. Searchmetrics Searchmetrics isn’t just one tool. Oh no. It’s a full suite of incredibly powerful digital tools. […]

Running a successful online business has many facets to it. So, it is easy to feel overwhelmed by the volume of information and advice that is available to you at the start of your journey. During this early phase, you may be tempted to randomly invest in lots of different areas such as social media, […]

There is no doubt that Google is the world’s leading search engine, with search engine statistics showing that Google dominates the search engine market at 92.47% as of June 2021. However despite Google’s clear lead in the search engine market, users might not enjoy the amount of data the search engine giant collects about them. Every time they browse, […]

[Update – 9th November 2012] Google has made the attribution modelling tool available to all users. This enables a much quicker and sophisticated analysis of assisted conversions data. With the shiny new Google Analytics interface came several new features including real-time Analytics and Assisted Conversions. While there’s no doubt the former is hugely important in assessing the immediate […]

What is machine learning in PPC? Machine learning has taken off over the last few years and transformed the world of PPC through automation. Thankfully it’s becoming much rarer for marketers to have to spend hours laboriously working on bid management, targeting and timings of campaigns. As a result of advancements in machine learning across […]

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