Although marketing is generally considered as something creative, which it is, a lot of people don’t realize how complex and complicated it can get. Regardless of how nice your marketing campaign is, in the end, the only thing that matter is the results. By this, we mean that it attracts the audience which you have […]
Competitor research can do wonders in your marketing campaign. Your most profound opportunities can often arise from your rivals’ performance insights. “Spying” on their techniques and studying them uncover lessons and ideas that you can use to benchmark and enhance your campaign. There are several ways for you to keep up with your competitors’ techniques. […]
I know why you’re here: You’re dead serious about building backlinks to your site, aren’t you? And if I’m guessing right, you’ve already gone through several “How to build backlinks to your site using content marketing” guides, but you haven’t come across one that gives you clear-cut instructions on what exactly to do. If you’ve been nodding your head all this […]
The Power of Blog Marketing for Corporations A blog can be a great boon for a company. The output of regular written content helps to improve Google results, not only in ranking, but in visits. The added web presence also provides another, rather powerful, means of interacting with current and potential customers or clients. However, […]
I’ve played around with Bing over the last few days to see what it offers. Most of my evaluation has been of the results page from the user’s point of view. Are the results I’m getting relevant? How would I use the tools on the left side (“refined” results, Related Searches, Search History, etc)? How […]
Every business struggles, to some degree, to find or attract new clients and this can be even more challenging for a dentist office in today’s world. There is a lot of competition and sometimes you are in a small market with established dental practices who may already be dominating the the organic search results. What […]
Building an email list continues to be one of the most lucrative marketing activities. Prospects that fill out lead forms can be nurtured in lengthy email campaigns while existing customers can be sent offers that are personalized just for them. The potential is huge for advertisers. In fact, other marketing channels pale in comparison as […]
Many internet users believe that the real time web isn’t available to them. If you don’t update on Twitter, post pictures on Facebook, network on LinkedIn – people think that they aren’t able to learn and benefit from the real time web. This is not the case – and tons of start-ups and new websites […]
What kind of content will your website have? Of course you will have sales or service information about your product or service offerings, but beyond that what else can you provide that will set you apart from your competition. Be mindful of the different types of media you can showcase and understand what your audience […]
Building authority and trust is critical whether running a large, medium or small business. It always helps to ensure that your customers are in touch with you and you can reply to their feedback. Online customer reviews are critical as they hold your business accountable and provide authority in your market. For small businesses, being […]
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