We’ve already talked about how to take your copywriting to the next level, but let’s chat about blogging for a second. Too many times, we see businesses and individuals churning out a conveyer belt of blogs, many of which hold little to no SEO value to the site they’re published on. To put it bluntly, writing a […]
Blogging is still a very important factor of a website, and a powerful tool to have as a business. It helps drive traffic to your website, which helps convert that traffic into leads, establishes authority, and for days, weeks, months and years – those hardworking posts will be driving results. Most great blogs don’t happen […]
Even though we’re still only in October, and it’s probably too early to start buying gifts (even though nearly a third of UK shoppers started in September!), it’s important your fashion brand thinks ahead with marketing tactics. You’ve been planning your AW15 lines in advance, so why not apply the same proactive nature to your […]
If you don’t already have a mobile website or a mobile responsive design for your site, then not only are you disappointing your mobile users, you’re missing out on a lot of potential sales opportunities. The ecommerce world has shift and continues to grow and expand alongside the ever-demanding customer. How does mobile fit into […]
Conversion rate at its very basic principle is: Find out what’s not working. Fix it. But to do that you need to build a strong and dynamic legal conversion rate optimisation (CRO) strategy. In this blog we’ve pulled together thirteen amazing tools which will help you research, analyse and test your legal CRO plan. Want […]
Conversion Rate Optimisation is a time-consuming, on-going task. Understanding how your users interact with your site and then modifying each aspect of your site to help best fulfil the user’s needs can be difficult. So here we offer 10 tips to optimise your site for conversions! P.S. Check out our CRO comparison of high-end retailers here: […]
As of January 2016, social media platforms saw in total 2.3 billion active users, so it’s more important than ever that your legal firm is building its community in the social media space, but it’s also important to avoid these 10 social media pitfalls. 1. Fear of Starting One example of poor social media is […]
“He understands me.” When crowds cheer at Donald Trump rallies, they do so for one reason. Trump listens to his audience. He hears their conversations and reflects them, through the amplified platform of a presidential campaign, all their problems, fears and insecurities. His message won’t appeal to big chunks of America. But to those it […]
Data-driven content marketing doesn’t always require a costly investment. Of course, comprehensive research pieces and polls conducted by companies like YouGov, or interactive content pieces that use data to drive visitors towards direct and assisted conversions, involve a financial outlay. But data-driven content marketing is achievable by companies of all shapes and sizes. Here are seven potential sources of […]
Make Your Content Work Harder By Mapping It To Your Customer’s Journey One of the biggest changes we’ve seen in content marketing over the last five years is in how many companies invest. Five years ago, it seemed real content budgets were hard to come by (certainly for those of us who were out-and-out SEO […]
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